The Bank of Queensland (ASX:BOQ) share price has lost half its value in 15 years. How is the bank's turnaround strategy going?

Here we take a closer look.

Key points
  • BOQ shares are struggling so far this year to date, currently 5% in the red 
  • It remains to be seen if the bank's digital transformation strategy has been successful, but one broker reckons the prospects are bright 
  • In the last 12 months, the BOQ share price has collapsed more than 13% 

Shares in Bank of Queensland Limited (ASX: BOQ) inched higher on Wednesday and closed the session less than 2% higher at $7.69 apiece.

It's been a difficult year for the bank's share price and its projected outlook for 2022 and beyond, even following its widely announced digital transformation strategy from last year.

Sector-wide headwinds, saturation in the mortgage market and compressed net interest margins (NIMs) have plagued the ASX banks so far this year, and BOQ is no exception.

But could this turnaround for the bank yet? Let's take a closer look.

A woman wearing the black and yellow corporate colours of a leading bank gazes out the window in thought as she holds a tablet in her hands.

Image source: Getty Imgaes

How's BOQ faring in 2022?

It's been a terrible start to the year for BOQ shareholder who've seen their holdings erase 5% in value since trading recommenced in January.

Two attempted snap-back rallies attempted in December and then again in February were unsuccessful and failed to breach the $8.50 mark. On both occasions, shares sunk to 52-week lows, as shown below.

TradingView Chart

However, the entire financial sector has taken a beating this year such that the S&P/ASX 200 Financials Index (ASX: XFJ) has also faltered more than 5% this year to date and is now flat over the past 12 months.

But that's still no excuse for the lacklustre performance compared to some of its peers. The bank had embarked on a turnaround strategy of sorts back in 2021, fostering its time on a digital transformation.

It acquired ME Bank last year as well and by financial year's end, integration had already progressed well and the firm was excited to "continue to execute against [its] strategic transformation roadmap".

This was supposed to be the turnaround year for the bank, whose share price has fallen from a 5-year high of $13.02, and has yet to make a recovery to pre-COVID highs.

As such, BOQ is trailing a number of the other banking majors who have weathered the recent storm and held the fort well.

TradingView Chart

But fundamentals are fundamentals, and one must look past the singular 'catalysts' that might move the needle in BOQ's case.

Analysts at JP Morgan recognise this in a recent update to clients. The firm noted that BOQ now "lacks the deposit gathering capabilities of its peers" because it is approximately 20 basis points above the majors for its short/medium term deposits.

But this shouldn't plague the share price too much, says JP Morgan. Instead, the investment into digital transformation should begin to come through as a reduction in premium.

"BOQ believes the premium it will need to pay in the future will be lower than what it has paid in the past, reflecting improvements in Digital", the broker said.

"Should this prove accurate, it would provide a tailwind to margins".

As such, given this outlook and the potential for a successful digital transformation, JP Morgan analysts like BOQ's investment prospects, particularly given its exposure to regional accounts.

This allows for a more diversified exposure, the firm says.

"BOQ remains our preference in the Regionals post results despite bottom-of-peer rate leverage", it added.

BOQ share price snapshot

In the last 12 months, the BOQ share price has collapsed more than 13% and is down 5% this year to date. Over the course of this previous month, it has fallen a further 4%.

Motley Fool contributor Zach Bristow has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Bank Shares

Four business people wearing formal business suits and ties walk abreast on a wide paved surface with their long shadows falling on the ground ahead of them.
Bank Shares

Are ASX 200 bank stocks a buy in October?

Find out what analysts are forecasting for bank shares over the next 12 months.

Read more »

A woman wearing a yellow shirt smiles as she checks her phone.
Bank Shares

Commonwealth Bank vs ANZ: Which is better for passive income?

Which ASX banking giant delivers better passive income: Commonwealth Bank or ANZ? Let’s stack up their dividends, franking and recent…

Read more »

Bank building with the word bank in gold.
Bank Shares

Here's the dividend forecast out to 2028 for Westpac shares

How much dividend income can investors bank on in the years ahead?

Read more »

Happy young couple saving money in piggy bank.
Bank Shares

Why I'd buy NAB shares in October

I take a closer look at why I would be comfortable adding this ASX bank share in October.

Read more »

Smiling man paying for his order from his phone on an EFTPOS machine at a restaurant.
Bank Shares

Should I buy CBA shares in October?

I look at the valuation, earnings forecasts, and dividend outlook before deciding what I would do next.

Read more »

Senior woman relaxing in a hammock with an e-book on her tablet.
Bank Shares

NAB vs ANZ: Which big four bank is the better passive income stock?

NAB and ANZ both pay steady dividends — but here’s which bank I’d buy for income today.

Read more »

Person writing notes with a piggy bank, calculator, and an ascending pile of coins on the table.
Bank Shares

Buying CBA shares? Here's the dividend yield you'll get today

CBA's dividend yield is on the rise.

Read more »

Woman holding her glasses and looking at her laptop.
Bank Shares

Commonwealth Bank vs Westpac: Which ASX bank stock is the better buy for resilient passive income?

Here’s how they stack up for value, yield and more.

Read more »