Why did the City Chic (ASX:CCX) share price just drop then pop 13%?

City Chic's shares are on the move today…

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

a woman with lots of shopping bags looks upwards towards the sky as if she is pondering something.

Image source: Getty Images

Key Points

  • City Chic's sales grew 49.8% during the first half
  • Revenue growth has been supported by the strategic investment in inventory
  • But softer margins mean earnings will be flat
  • City Chic's shares fell 4% in early trade before rebounding 13% higher

The City Chic Collective Ltd (ASX: CCX) share price has recovered from an early decline and is racing higher.

At the time of writing, the plus-sized fashion retailer's shares are up 13% to $5.05.

This compares to a 4% decline in early trade to $4.28.

Why is the City Chic share price so volatile?

The City Chic share price has been bouncing around on Friday following the release of a trading update.

According to the release, during the first half of FY 2022, City Chic delivered unaudited sales revenue growth of 49.8% to $178.3 million. This represents 44% growth on a comparable store basis.

City Chic's sales growth was underpinned by positive performances across all markets. ANZ revenue rose 14% to $80.8 million and Americas revenue rose 62% to $77.2 million. The EMEA segment contributed $20.3 million of total revenue as a result of acquisitions. The company's online business played a key role in this positive form. Website traffic increased 22% to 70.6 million visits during the half.

Things weren't quite as positive for its earnings, which appears to have been what put pressure on the CIty Chic share price in early trade.

Due to the impact of store closures, acquisitions, and COVID-related cost savings a year earlier, the company's margins were materially weaker year on year. As a result, underlying EBITDA is only expected in the range of $22.5 million to $23.5 million. This is in line with the prior corresponding period.

Though, judging by the City Chic share price currently, it appears as though investors are focusing more on its top line result and less on the one-off impacts to its earnings during the half.

Management commentary

City Chic's Chief Executive Officer and Managing Director, Phil Ryan, said: "I am pleased with our trading results for the first half, with strong revenue growth in all regions despite well publicised labour shortages and impacts to global logistics and supply chains, and government directed lockdowns related to the pandemic."

"We are continuing to drive growth across all our regions while adapting our business to address the ongoing challenges. While we acknowledge the environment remains uncertain, the performance of the business to date demonstrates the team's ability to navigate volatile market conditions."

Mr Ryan was particularly pleased with the performance of City Chic's US business and remains very positive on its prospects in the key market.

He concluded: "The particularly strong performance in the USA demonstrates our potential to capture and grow our share of international markets. The global opportunity for City Chic is stronger than ever and we continue to experience growing customer demand across our multi-channel offering."

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Retail Shares

A guy helps a girl lift a couch, with both laughing.
Retail Shares

The ASX's newest entrant is off to a strong start

This furniture company is trading well on day one.

Read more »

Legendary share market investing expert and owner of Berkshire Hathaway, Warren Buffett.
Retail Shares

Would Warren Buffett buy Wesfarmers shares?

Would the Sage of Omaha want to buy Wesfarmers shares?

Read more »

A man in a business suit holds his hand up to his mouth as though sharing a secret and gives a sly grin.
Retail Shares

Billionaire buying isn't enough to lift this ASX retail stock. Here's why

Lovisa shares struggle despite fresh insider buying activity.

Read more »

Happy woman holding high heels.
Dividend Investing

$20,000 of Wesfarmers shares can net me $820 in passive income!

Wesfarmers could be a smart dividend choice for investors right now.

Read more »

Three people jumping cheerfully in clear sunny weather.
Retail Shares

3 reasons why the Wesfarmers share price is a buy

This leading blue-chip could be a top pick right now…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

JB Hi-Fi vs. Harvey Norman: Which is the better retail buy?

A tale of two retail stocks in a challenging climate.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Retail Shares

Why is this ASX 200 stock crashing 9% today?

The retailer's shares are tumbling again.

Read more »

Time to sell written on a clock.
Broker Notes

Sell alert! Why this expert is calling time on Harvey Norman shares

A leading investment analyst forecasts mounting headwinds for Harvey Norman shares.

Read more »