Plot twist: Kogan (ASX:KGN) crypto deal changes shape

Kogan’s crypto deal appears to be evolving.

| More on:
A smartly-dressed businesswoman walks outside while making a trade on her mobile phone.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Kogan.com Ltd (ASX: KGN) share price is in focus today as news emerged that its crypto deal is seemingly changing shape.

What does Kogan have to do with crypto?

Kogan is one of the largest online retailers in Australia, but in mid-December, the ASX share revealed that it had entered into an agreement with Bitbuy. Bitbuy is one of Canada’s largest cryptocurrency trading platforms.

The deal was that Bitbuy’s parent business would buy bitbuy.com from Kogan. In addition, Kogan and Bitbuy would provide marketing support to Bitbuy’s future launch into the Australian market.

How did Kogan end up with that web address? It owns and manages a portfolio of domain names.

At the time of the announcement, the Kogan executive director David Shafer said:

The domain sale not only delivers returns for Kogan shareholders, but also provides an opportunity to benefit from Bitbuy’s future success in the crypto business abroad and potentially in the Australian market.

How is it changing?

Wonderfi Technologies is a business involved in developing solutions that makes the digital finance world accessible to everyone by investing in assets and infrastructure that power decentralized finance.

Bitbuy is being taken over by Wonderfi Technologies through a mixture of shares and cash. The transaction has been approved by the boards of directors of both WonderFi and Bitbuy. It’s expected to close in the first quarter of 2022.

Wonderfi was happy about the deal as it introduces multiple new business lines, adds hundreds of thousands of new users and brings over $455 million of assets under custody at 31 December 2021.

The takeover also referred to material revenue and cost synergies being expected through user base integration, cross-selling services and a combined global offering.

What does this mean for Kogan?

There has been no announcement of what this means for Kogan or how this will develop.

When Kogan first announced the news, it was deemed to be non-price sensitive. The upfront sale price was US$1.5 million in cash and a warrant entitling Kogan to approximately C$2.8 million in either equity in First Ledger or cash upon exercise of the warrant which would occur within one year after the transfer of the Domain.

It wasn’t stated how much Kogan was expecting to receive in advertising services in relation to Bitbuy expanding into Australia.

Is the ASX share an opportunity?

The Kogan share price has sunk 28% over the last six months. The broker Credit Suisse thinks it’s a buy, with a price target of $13.88. That’s a potential upside of over 70%, if the broker is proven correct.

It noted that the company’s customers and top line continues to rise rapidly, though profit margins were lower than expected in the first quarter of FY22.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Kogan.com ltd. The Motley Fool Australia owns and has recommended Kogan.com ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Technology Shares

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Earnings Results

Nuix share price tumbles following $23m loss in FY22

Nuix shares dropped into the red on Thursday...

Read more »

Young man in shirt and tie staring at his laptop screen watching the Paladin Energy share price tank today
Earnings Results

Codan share price sinks 10% despite record profit

How did Codan track for the 2022 financial year?

Read more »

A gold bear and bull face off on a share market chart
Technology Shares

Does the bull beat the bear for this ASX tech share?

Let's take a look at the bull and bear cases for this ASX tech share.

Read more »

A boy is about to rocket from a copper-coloured field of hay into the sky.
Technology Shares

Guess which ASX tech share is soaring 16% on a new Google deal

This tech share has had a great past 12 months.

Read more »

Man ponders a receipt as he looks at his laptop.
Technology Shares

Xero share price dips 5% on weaker UK performance

The ASX market darling is feeling the heat after providing an update at its AGM.

Read more »

a man sits in casual clothes in front of a computer amid graphic images of data superimposed on the image, as though he is engaged in IT or hacking activities.
Earnings Results

Data#3 share price dips despite 19% leap in FY22 dividend

The ASX tech share said ongoing supply chain issues had impacted its performance over the year.

Read more »

A hipster looking man with bushy beard and multiple arm tattoos sits on the floor against a sofa reading a tablet with his hand on his chin as though he is deep in thought.
Industrials Shares

Why did the Novonix share price nosedive 6% today?

We check what happened to shares in the battery material technology company on Wednesday.

Read more »

a man sits at a computer in deep thought with hand on chin in a darkened room as though it is late and night and he is working on cybersecurity issues.
Earnings Results

ReadyTech share price slips despite earnings increase

The software as a service provider has notched a solid year.

Read more »