Domino's (ASX:DMP) share price falls 6% on its worst day since February

Friday hasn't been kind to the Domino's share price.

The Domino's Pizza Enterprises Ltd (ASX: DMP) share price is struggling more than most today amid a broader market sell-off.

The significant dip has brought about Domino's worst day since 23 February 2021, when the company's stock fell a whopping 8.8% on its ex-dividend date.  

The pizza franchise was approaching the payment date for an 88.4 cent dividend at the time. Today, there's no such explanation for Domino's struggles.

At the time of writing, the Domino's share price is trading at $150.11, 6.45% lower than its previous close. This dip is significantly worse than the slippage the broader market is experiencing today. Right now, the S&P/ASX 200 Index (ASX: XJO) has fallen 2% while the All Ordinaries Index (ASX: XAO) is down 1.9%.

Let's take a closer look at Domino's share price performance on the ASX today.

A sad man looks at his computer screen as he holds a slice of pizza in his hand with an open pizza box in front of him on his desk.

Image source: Getty Images

Domino's plummets on Friday

The Domino's share price is tumbling 6.48% on Friday despite no news released by the company.

This makes it the worst unexplained fall Domino's stock has experienced since November 2020.

Interestingly, the 11.1% plunge Domino's stock underwent on 10 November coincided with news that Pfizer's now famous COVID-19 vaccine had achieved positive early results.

Perhaps Australians stuck at home saw lockdowns as the catalyst for Domino's stock's surge through 2020.

Of course, as the pandemic took a hold of most aspects of people's lives in 2020, many ASX-listed stocks suffered immensely.

However, the Domino's share price gained 60% over the course of 2020.

It appears the market saw the increase in the amount of people eating takeaway pizza as a sure sign of Domino's strength in the face of the pandemic.

However, Domino's poor performance on the ASX today remains unexplained.

Domino's share price snapshot

The Domino's share price's gains didn't end alongside 2020.

Since the start of 2021, Domino's stock has gained 70%. It is also 88% higher than it was this time last year.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Dominos Pizza Enterprises Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

Woman thinking in a supermarket.
Consumer Staples & Discretionary Shares

Buying Coles shares? Here's the dividend yield you'll get today

Coles has impressed dividend investors with its income growth.

Read more »

Hand sketching investment growth concept chart with chalk on blackboard.
Consumer Staples & Discretionary Shares

Temple & Webster vs Harvey Norman: Which beaten-down ASX retailer offers better value?

Temple & Webster vs Harvey Norman—here's which value investors might want to back after a tough year for retail shares.

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
Consumer Staples & Discretionary Shares

Woolworths vs JB Hi-Fi: Which ASX shares to buy now?

Which is the better buy right now: Woolworths’ steady staples or JB Hi-Fi’s value and yield? Here’s my verdict for…

Read more »

Woman holding several shopping bags.
Consumer Staples & Discretionary Shares

Super Retail Group vs JB Hi-Fi: Which retail stock is better for beginners?

Which comes out on top for beginners: Super Retail Group or JB Hi-Fi? We crunch the numbers and explain my…

Read more »

An old dude with a long flowing beard smiles as he bites into a Mexican burrito.
Consumer Staples & Discretionary Shares

Guzman y Gomez in focus as Q1 FY27 sales jump 18.8%

Guzman y Gomez reported 18.8% sales growth and robust expansion plans in its Q1 FY27 update.

Read more »

green arrow rising from within a trolley.
Dividend Investing

Here's the dividend forecast out to 2029 for Woolworths shares

Here’s how big the Woolworths dividends could be in the coming years.

Read more »

two women and a man eating pizza at a party
Consumer Staples & Discretionary Shares

Domino's Pizza Enterprises vs Guzman y Gomez: Which fast food stock offers better value?

Comparing Domino's Pizza and Guzman y Gomez shares on valuation, yield, franking and recent momentum to spot which ASX fast…

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin, contemplating buying ASX shares.
Consumer Staples & Discretionary Shares

CAR Group vs Seek: Which ASX 200 stock is better value?

CAR Group and Seek both lead online classifieds, but which ASX share offers better value for Aussie investors right now?

Read more »