Afterpay (ASX:APT) and Zip (ASX:Z1P) share price falls as Mastercard opens up the BNPL sector

Mastercard wants to muscle into this growing sector.

| More on:
A group of people push and shove through the doors of a store, trying to beat the crowd.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Afterpay Ltd (ASX: APT) share price and the Zip Co Ltd (ASX: Z1P) share prices are trending downwards today.

The negative price movement follows a recent Sydney Morning Herald article. The article confirms Mastercard Inc (NYSE: MA) will begin rolling out technology for any bank or financial institution to offer their own buy now, pay later (BNPL) service.

At the time of writing, shares in Afterpay are trading for $123.11 – down 3.24%. Zip shares are 1.41% lower at $7. The S&P/ASX 200 Index (ASX: XJO) is down 1.45%.

Let's take a closer look.

The BNPL sector gets a little more crowded

The news might be rattling the Zip share price. Mastercard says "strong demand for BNPL services" has led it to develop the technology to enable any business to provide the BNPL model of payment.

According to the SMH, Mastercard will launch the program next year in Australia and already has 2 Aussie business partners. Those partners are Qantas Airways Limited (ASX: QAN) and Latitude Group Holdings Ltd (ASX: LFS).

Mastercard already offers its services to BNPL providers Afterpay and Commonwealth Bank of Australia (ASX: CBA). It is now expanding its scope to sell the infrastructure and services necessary to allow any business that wishes to offer payment for goods and services in 4 increments.

"We will expect to see, and frankly have already seen, interest from banks of all sizes, lenders, merchants looking for alternatives and new ways to offer lending products to consumers," Mastercard Australasian president Richard Wormald told the outlet.

Latitude Financial CEO Ahmed Fahour also told the paper:

Through our long-standing partnership, Latitude is looking forward to working with Mastercard to bring new BNPL payment solutions to life in Australia, benefiting merchants and providing customers with a superior shopping experience.

This isn't the first time increasing competition in the BNPL sector has affected the Zip share price. In September 2020, PayPal Holdings Inc (NASDAQ: PYPL) announced it was launching its own BNPL service. Zip shares would fall a whopping 12.8% by the end of the day.

Afterpay and Zip share price snapshot

Over the past 12 months, the Zip share price has increased 8.12% while the Afterpay share price has increased 50.46%. Of course, Afterpay shares got a real shot in the arm when Square Inc (NYSE: SQ) announced it would acquire the company. That was in a deal worth $39 billion at the time.

Motley Fool contributor Marc Sidarous owns shares of Qantas Airways Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended AFTERPAY T FPO, Mastercard, PayPal Holdings, Square, and ZIPCOLTD FPO. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long January 2022 $75 calls on PayPal Holdings. The Motley Fool Australia owns shares of and has recommended AFTERPAY T FPO. The Motley Fool Australia has recommended Mastercard and PayPal Holdings. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on BNPL shares

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Are Zip shares a buy, hold or sell in 2026?

Here's what brokers think of the stock.

Read more »

Buy now, pay later written on a smartphone with a shopping cart symbol at the bottom.
BNPL shares

3 reasons why Zip shares are worth a look

Analysts predict over 70% upside for this rebuilt fintech company.

Read more »

A young bank customer wearing a yellow jumper smiles as she checks her bank balance on her phone.
BNPL shares

Why I think Zip shares offer major upside in 2026

After years of heavy losses, Zip has emerged as a more disciplined and profitable business.

Read more »

BNPL written on a laptop.
BNPL shares

Zip shares slide 10% today as investors head for the exits. Here's why

Zip shares fall sharply today as investors lock in gains.

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin contemplating buying ASX shares today as the market rebounds
BNPL shares

Could the Zip share price benefit from Trump's latest proposal?

BNPL interest jumped on US credit card news, but what is the real impact for Zip?

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Up 179% since April, why it's not too late to buy Zip shares for 2026

A leading fund manager forecasts more outperformance from Zip shares in 2026.

Read more »

BNPL written on a smartphone.
BNPL shares

3 reasons why Zip shares are a screaming buy right now

The company's share price has been pretty volatile this year.

Read more »

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

Why did Zip shares rebound 19% this week?

FY26 has been volatile for this ASX BNPL stock.

Read more »