Leading broker says Adairs (ASX:ADH) share price is a buy

Here's why this leading broker is positive on Adairs…

| More on:
A man eases back onto his sofa, happy with the relaxed vibe from his furniture.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Adairs Ltd (ASX: ADH) share price has been out of form in recent weeks despite the release of a strong full year result last month.

Since this time in August, the homewares and home furnishings retailer's shares are down 9%.

Is the Adairs share price good value?

While the decline in the Adairs share price over the last few weeks has been disappointing, one leading broker believes it could be a buying opportunity.

According to a recent note out of Morgans, its analysts have upgraded the company's shares to an add rating with a $4.20 price target.

Based on the current Adairs share price of $3.89, this implies potential upside of 8% over the next 12 months excluding dividends.

And with Morgans forecasting a fully franked 22 cents per share dividend in FY 2022, this potential return stretches to just over 13.5% including them.

What did Morgans say?

Morgans was very impressed with Adairs' performance in FY 2021. And while the start of FY 2022 has been tough for the retailer because of lockdowns, it remains positive on the longer term. It also highlights that the Adairs share price is cheap in comparison to peers.

The broker said: "ADH's early FY22 experience is in line with most retailers who have reported to date, as store closures impact in-store sales, partially offset by online growth. There remains a lot to like about this investment case: 80% of sales coming from loyal Linen Lover members; GLA growth via new stores and upsizing; DC cost efficiencies to flow from 2QFY22; and 37% of sales online (inflated in FY21 by lockdowns) combined with a highly profitable store network."

"We upgrade to an Add rating (from Hold). Despite EPS revisions in FY22, ADH is one of the cheapest retailers in the sector (CY22F PE of <10x). ADH has a strong BS, loyal customer base and various growth options. There is of course a question mark over whether elevated GMs are sustainable long term, like most retailers. However, at this valuation, we see enough safety in the numbers," it added.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended ADAIRS FPO. The Motley Fool Australia owns shares of and has recommended ADAIRS FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Broker Notes

a man in a business suite throws his arms open wide above his head and raises his face with his mouth open in celebration in front of a background of an illuminated board tracking stock market movements.
Broker Notes

Morgans says these ASX 200 shares can rise 20%+

The broker says these shares could offer major upside.

Read more »

Three women athletes lie flat on a running track as though they have had a long hard race where they have fought hard but lost the event.
Broker Notes

Brokers rate 2 ASX All Ords rippers of 2025: Is their phenomenal run over?

Both of these ASX shares more than tripled in value last year.

Read more »

a woman puts her hand to her chin and looks to the side deep in thought as though pondering something significant.
Broker Notes

2 ASX 200 gold shares to buy and 1 to sell: experts

After exceptional share price growth for 2 years, experts say investors need to choose their gold stocks carefully.

Read more »

Keyboard button with the word sell on it, symbolising the time being right to sell ASX stocks.
Resources Shares

ASX 200 materials was the best sector of 2025 but it's time to sell these 3 shares: broker

Morgan Stanley has just updated its ratings and 12-month price targets on 3 ASX 200 mining shares.

Read more »

Man putting in a coin in a coin jar with piles of coins next to it.
Broker Notes

Two ASX penny stocks Bell Potter thinks are worth watching in 2026

Bell Potter is tipping upside on these penny stocks.

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Broker Notes

Leading brokers name 3 ASX shares to buy today

Here's why brokers believe that now could be the time to buy these shares.

Read more »

Overjoyed man celebrating success with yes gesture after getting some good news on mobile.
Broker Notes

Why Bell Potter just upgraded this ASX All Ords share to a buy rating

The broker has turned bullish on this growing company. Here's what you need to know.

Read more »

A female broker in a red jacket whispers in the ear of a man who has a surprised look on his face as she explains which two ASX 200 shares should do well in today's volatile climate
Broker Notes

Bell Potter says these ASX shares are best buys in January

The broker has good things to say about these shares.

Read more »