Why Bell Potter just upgraded this ASX All Ords share to a buy rating

The broker has turned bullish on this growing company. Here's what you need to know.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Now could be the time to buy Mader Group Ltd (ASX: MAD) shares.

That's the view of analysts at Bell Potter, which have just upgraded the ASX All Ords stock.

Overjoyed man celebrating success with yes gesture after getting some good news on mobile.

Image source: Getty Images

What is the broker saying about this ASX All Ords stock?

Bell Potter notes that this specialised contract labour provider's shares have pulled back recently, which it believes has created a buying opportunity. Especially given its belief that the company is poised to benefit from favourable industry conditions both at home and in North America. It said:

The Department of Industry, Science and Resources updated its Australian iron ore production outlook (Dec'25), forecasting CAGR of 2.8% over FY25-28 (prev. 2.5%). Delivery of this growth by industry is a major tailwind for MAD's core Heavy Mobile Equipment and Infrastructure Maintenance service offerings. FY26TD (JulNov'25) WA wholesale diesel consumption was up 2.2% YoY, with a record observed in Oct'25.

WA wholesale diesel consumption correlates very strongly with WA iron ore production. Lastly, the latest financial disclosures of OEMs (Sep'25 quarter) outlined sales and order intake were broadly flat and modestly up, respectively.

Over in North America, Bell Potter believes the ASX All Ords stock could be well-placed for new contract wins. It adds:

Several indicators point to a favourable environment for securing new business across the region. Firstly, our proxy for USA mining complex activity has progressively improved since the 2024 elections, with the index up 4.1% YoY for the period Jul-Nov'25. Secondly, in Canada, MAD's key markets have seen strong YoY production growth over Jul-Oct'25: 4.4% for coal; 15.9% for copper; 10.8% for lime; and 3.0% for oil sands (hard rock).

Lastly, regional OEMs and dealers have generally seen stable-to-improving YoY growth in their respective Product Sales businesses, indicating miner commitments to maintaining and growing fleet. Large Canadian mining dealers have reported mid-single digit to mid-teens YoY revenue growth for their respective Product Support divisions over the Jun'25 and Sep'25 quarters.

Upgraded

In light of the above and recent share price weakness, the broker has upgraded Mader's shares to a buy rating and $9.00 price target.

Based on its current share price of $7.77, this implies potential upside of 16% for investors over the next 12 months.

Bell Potter also expects a modest 1% dividend yield in FY 2026, lifting the total potential return to approximately 17%.

Commenting on the ASX All Ords stock's recommendation upgrade, the broker said:

We upgrade our Recommendation to Buy. The recent retracement in MAD's share price offers investors a more attractive risk-reward proposition, with 17.2% TSR implied by our $9.00/sh Target Price. We maintain the view that consensus expectations are conservative (FY26e NPAT of $67.6m; BPe $69.6m; NPAT guidance >$65.0m). Disclosure of MAD's next 5-year strategy represents a near-term catalyst.

More on Broker Notes

Group of people toasting with wine
Broker Notes

Buy, hold, sell: Transurban, Orora, Treasury Wine Estates shares

Here's what top broker Morgans thinks of these 3 ASX 200 shares following their FY26 reports.

Read more »

Businessman studying a high technology holographic stock market chart.
Broker Notes

8 ASX 200 shares with fresh buy ratings this week

Brokers retained a positive view on Westpac, Sonic Healthcare, Minerals 260, and other shares.

Read more »

Woman working on her laptop at a café.
Broker Notes

7 ASX 200 shares downgraded by the experts this week

Brokers reduced their ratings on IAG, Seek, Woolworths, and other ASX 200 stocks.

Read more »

Man drawing an upward line on a bar graph symbolising a rising share price.
Broker Notes

Morgans names 3 ASX shares to buy

The broker has good things to say about these shares. Here's what you need to know.

Read more »

A young woman holding her phone smiles broadly and looks excited, after receiving good news.
Broker Notes

The dividend yield on this ASX tech stock could more than double: Broker

It's had a bumpy ride this week, but this share could generate strong returns.

Read more »

Smiling woman with her head and arm on a desk holding $100 notes, symbolising dividends.
Broker Notes

For a yield of more than 7% and capital gains check out this ASX property trust: Broker

Could this company deliver the best of both worlds?

Read more »

An aircraft maintenance technician stands atop a platform inspecting the jets of an aircraft within a hangar.
Broker Notes

This ASX critical minerals producer could more than triple in value: Broker

This hi-tech company is growing its revenues fast.

Read more »

Stressed shopper holding shopping bags.
Broker Notes

Premier Investments shares will go how high? 2 brokers have their say

Are these shares looking like a bargain?

Read more »