The Qantas Airways Limited (ASX: QAN) share price is taking off today as the company reminds Australians they could be flying again soon.
While the airline's latest ad has some Australians feeling a bit down, it seems to have had the opposite effect on the Qantas share price. The airline's shares are up 5.3% today, swapping hands for $4.87 apiece.
Let's take a closer look at the advert that's got Australia bawling.
Qantas tugs on Australians' heartstrings
The Qantas share price is in the green while Aussies are feeling a bit blue.
Locked down Australians have flocked to Twitter (NYSE: TWTR) to share that Qantas' heartfelt ad had them sobbing as they imagined a future where international travel is once again the norm.
The advert is set to an exclusive rendition of Tones And I's single Fly Away and shows images of Australians travelling overseas to see loved ones, go to Disney Land, and even get married.
By this point, I shouldn't need to warn you to get the tissues ready before having a squizz at the marketing move that might be boosting Qantas' share price today:
And it seems Australians are suckers for punishment. The ad is currently at the #3 spot on YouTube's trending list.
The ad is part of Qantas' Be Rewarded campaign. The campaign is aiming to encourage Australians to get a COVID-19 jab. In return for rolling up their sleeves, Qantas is offering Australians loyalty points and flight vouchers. Additionally, 10 vaccinated Australians will win free travel for a year.
The campaign follows Qantas' decision to mandate that its employees must receive a COVID-19 vaccine unless they have a medical exemption.
Qantas share price snapshot
Today's gains aren't quite enough to get the Qantas share price back into the green.
Right now, Qantas' shares are trading for just 0.9% less than they were at the start of 2021. However, they have gained 26% since this time last year.
