Pricing power shares like Woolworths (ASX:WOW) help fight inflation: expert

An expert's look at inflation-fighting ASX shares…

| More on:
A businessman pushes a giant percentage sign down, indicating eforts to keep inflation in check

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Inflation – it's something we are hearing a lot more about lately. The Australian Bureau of Statistics revealed last week that Australia's inflation rate rose 3.8% for the year. While the rise is steep, it is hard to say whether it is transitory or not.

Nonetheless, investors of ASX shares might be wondering how to protect against the effects of inflation.

One Australian fund manager has shared their take on inflation and how to structure a portfolio against it.

Let's dive in…

How to pick inflation busting ASX shares

A concern for investors is rising inflation. If inflation rises, interest rates move in tandem – meaning higher returns on cash deposits. Typically, when investors can get reasonable risk-free returns on cash, ASX shares tend to lose momentum.

On the other hand, inflation can increase the operating costs for companies. Unless companies can pass the increased cost onto consumers, or reduce costs in other areas, profits can shrink.

Portfolio Manager and Head of Research at Airlie Funds Emma Fisher recently discussed the prospects for ASX shares and how to combat inflation.

Ultimately when we look across the portfolio, I think the key thing to worry about is that the businesses you're invested in have pricing power. Inflation is going up in the near term… the unanimous feedback from corporates is that they are seeing raw material and labour market inflation coming through. Their hope is that they are going to be able to pass that through to the end consumer in the form of higher prices.

While Fisher admitted that it is unknown whether inflation will continue to rise at its current pace, the fund manager explained the types of companies the fund holds have pricing power.

These ASX-listed shares include James Hardie Industries PLC (ASX: JHX), Wesfarmers Ltd (ASX: WES), Woolworths Group Ltd (ASX: WOW), and Reece Ltd (ASX: REH).

Businesses like that, we think can navigate choppy cost-inflationary environments and come out the other side protecting margins and really benefitting.

When is Woolworths expected to report to ASX?

Being one of the largest ASX-listed companies, Woolworths' FY21 annual report is highly anticipated. The grocery retail giant is expected to release its annual results on 26 August 2021.

Shareholders are also watching attentively for any developments in regulatory concerns surrounding Woolworths. Announced last week, the New Zealand competition regulator voiced concerns of a duopoly.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

Two workers at an oil rig discuss operations.
Broker Notes

Should you buy Santos, Beach Energy or Woodside shares? Here's Macquarie's top pick

Macquarie has released its new share price expectations for Santos, Beach Energy and Woodside shares.

Read more »

A green fully charged battery symbol surrounded by green charge lights representing the surging Vulcan share price today
Share Market News

Up 300% in 6 months! This soaring ASX lithium stock just took a major step to production

Marching forward.

Read more »

An old-fashioned panel of judges each holding a card with the number 10
Share Gainers

Here are the top 10 ASX 200 shares today

It was a happy end to the trading week this Friday.

Read more »

Broker written in white with a man drawing a yellow underline.
Broker Notes

Brokers name 3 ASX shares to buy today

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A young man pointing up looking amazed, indicating a surging share price movement for an ASX company
Share Market News

Macquarie says this top ASX tech stock could rise 15%

Let's see what the broker is saying about this stock.

Read more »

Excited couple celebrating success while looking at smartphone.
Healthcare Shares

Up 680% since July, here's why 2025 was a breakout year for this hot ASX stock

With consistent contract wins, FDA clearance, and backing from Pro Medicus, 4D Medical is showing that there is a commercial…

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why Collins Foods, Monash IVF, Premier Investments, and Step One shares are tumbling today

These shares are ending the week in the red. But why?

Read more »

A bearded man holds both arms up diagonally and points with his index fingers to the sky with a thrilled look on his face over these rising Tassal share price
Share Gainers

4 ASX 200 stocks smashing the benchmark this week

Investors have been piling into these four ASX 200 stocks this week. Let’s see why.

Read more »