Appen (ASX:APX) share price: Is the disruptor becoming the disrupted?

Is Appen Ltd (ASX: APX) at risk of disruption? Yesterday's share price collapse points towards some concerns for the former tech darling.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Appen Ltd (ASX: APX) shares have been unloved over the last 9 months, and yesterday was no exception. Following the release of presentation materials for the Macquarie Australia Conference, shares in the artificial intelligence (AI) dataset annotation company hurled themselves downwards.

By the end of the session, the Appen share price had fallen 21.1% to $11.63. So, what is all the commotion triggering Appen to collapse to a multi-year low?

Young man looking afraid, representing fear of a market crash.

Image source: Getty Images

What's 'Appening' to the former ASX tech darling?

Data annotation getting smarter

A concern that has been floating around the company for some time is disruption. This is odd, considering Appen is a tech company operating in the AI space.

While Appen does have its own technology that increases the efficiency of data labelling, it relies on a 1 million-strong crowd of contractors. These people manually annotate the training data sold to Appen's clients. When you think about it, this sounds somewhat manually intensive for a tech company.

Appen has dismissed concerns of its manual annotation becoming outdated over the years. But with growth flatlining, has the disruption already begun?

One space that Appen provides its services to is the evolving autonomous driving industry. Training data is used to improve the AI required to navigate vehicles with minimal human intervention.

However, Tesla Inc (NASDAQ: TSLA) has been working on its "Dojo" supercomputer for streamlining this process. Still in development, Dojo will be optimised to train neural nets, and Elon Musk has stated they will make the technology available to other companies.

Dojo, if pulled off, could have the potential to substantially exceed the speed and accuracy of current tech-assisted human annotation. That kind of disruption is one possible reason investors are appearing less enthusiastic about Appen's future potential.

Too many eggs in one basket

Another aspect that poses a risk for Appen is its customer concentration. It has long been rumoured that a substantial portion of revenue is derived from Google and Microsoft. Whilst this hasn't been formally acknowledged by Appen, broadening its customer base is a focus for the company.

Both Google and Microsoft are tech titans themselves. While these companies have a major data thirst now, there's no telling when that might disappear. If either of them was to innovate beyond the need for manually annotated data, that would be a heavy blow to Appen's revenue.

Having said that, much of this is anecdotal – operating in a theorised future of 'what ifs' and 'could bes' – but as the business' growth slows, these are likely the front-of-mind concerns for many investors. And given the 60% decline in the Appen share price over the past year, the edginess is unsurprising.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. Mitchell Lawler owns shares of Appen Ltd, Macquarie Group Limited, and Tesla. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Microsoft, and Tesla. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Appen Ltd. The Motley Fool Australia owns shares of and has recommended Macquarie Group Limited. The Motley Fool Australia has recommended Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Technology Shares

Man with a hand on his head looks at a red stock market chart showing a falling share price.
Technology Shares

Have these top ASX shares been sold off too far?

AI uncertainty has shaken confidence in software stocks, but long-term fundamentals may still be intact.

Read more »

A young woman raises her hands in joyful celebration as she sits at her computer in a home environment.
Technology Shares

This dirt cheap ASX 200 tech stock could rise 70%

Bell Potter is tipping this technology share to rise strongly from here.

Read more »

A man flying a drone using a remote controller
Technology Shares

Is now a good time to invest $5,000 into DroneShield shares?

A leadership change and recent pullback have shifted sentiment, but the long-term opportunity remains.

Read more »

Military engineer works on drone.
Technology Shares

Will EOS shares ever go back to $5?

Is the $5 level still in play for EOS shares?

Read more »

A smiling man leans out his car window, car keys in hand and looking happy.
Technology Shares

Here's why this $9 billion ASX tech share could be a buy right now

The tech company has a dominant position and a long growth runway.

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Technology Shares

Why are Pro Medicus shares outperforming the market on Monday?

This tech stock is on the move on Monday after announcing another contract win.

Read more »

A woman wearing yellow smiles and drinks coffee while on laptop.
Technology Shares

The ASX 200 shares I think smart investors are buying after the tech selloff

The recent pullback has changed the conversation around several ASX 200 growth shares.

Read more »

Smiling young parents with their daughter dream of success.
Technology Shares

Here's why Life360 shares could rise a massive 75%

Big returns could be coming for buyers of this tech stock according to Bell Potter.

Read more »