JB Hi-Fi (ASX:JBH) share price lower despite new appointment: Time to buy?

The JB Hi-Fi Limited (ASX:JBH) share price is trading lower on Tuesday despite announcing a new appointment. Is this a buying opportunity?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The JB Hi-Fi Limited (ASX: JBH) share price is trading lower on Tuesday despite the announcement of a new senior appointment.

In afternoon trade, the retail giant's shares are down 0.5% to $45.97.

asx retail shares represented by woman carrying shopping bags riding up escalator

Image source: Getty Images

What did JB Hi-Fi announce?

This afternoon JB Hi-Fi announced the appointment of Biag Capasso as the Managing Director of The Good Guys business.

Mr Capasso will replace Terry Smart in the role when he takes over as JB Hi-Fi Group CEO upon the previously announced departure of Richard Murray in August 2021.

Last month Mr Murray agreed to become the next CEO of the Premier Retail business owned by Premier Investments Limited (ASX: PMV).

According to the release, Biag Capasso has been with The Good Guys since November 2011, holding several roles in the merchandise department. This includes Merchandise Director since May 2018. Prior to this, he was Marketing and Merchandise Manager for Retravision for six years.

The company believes his appointment is a testament to the quality and depth of management within the JB Hi-Fi Group and its succession planning.

Terry Smart commented: "Biag has done an outstanding job as Merchandise Director over the past three years. He has played a key role in the transformation of the business post-acquisition and developed a first-class merchandise buying team. We look forward to Biag taking on his new role and leading the experienced The Good Guys executive team to continue the business' strong performance.

Is the JB Hi-Fi share price in the buy zone?

One broker that sees a lot of value in the JB Hi-Fi share price is Credit Suisse.

According to a note from last week, the broker has upgraded its shares to an outperform rating with a $57.39 price target. This price target implies potential upside of approximately 25% over the next 12 months.

Credit Suisse believes the market is underestimating the momentum that remains in the household goods market.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Premier Investments Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

A man dressed in a business suit freefalls from a rocky cliff with a grey sky background.
Share Fallers

Why DroneShield, WiseTech and Judo shares are leading the ASX 200 lower this week

WiseTech, DroneShield, and Judo shareholders have had a week to forget. But why?

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why Judo Capital, Minerals 260, Santos, and Worley shares are dropping today

These shares are under pressure on Thursday. What's going on?

Read more »

A man with his back to the camera holds his hands to his head as he looks to a jagged red line trending sharply downward.
Share Fallers

Why Aurelia Metals, Beach Energy, IAG, and Rio Tinto shares are falling today

These shares are having a tough time on hump day. What's going on?

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Centuria Capital, Iluka, Metcash, and Reliance Worldwide shares are falling today

These shares are having a tough session on Tuesday. What's going on?

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why Humm, Metcash, PLS, and WiseTech shares are sinking today

These shares are starting the week in the red. But why?

Read more »

A bored man sits at his desk, flat after seeing the latest news on the share market.
Share Fallers

Why Aeris, Newmont, PLS, and REA Group shares are tumbling today

These shares are ending the week in the red. But why?

Read more »

Frustrated and shocked businesswoman reading bad news online from phone.
Share Fallers

Why Air New Zealand, Emeco, ResMed, and Westgold shares are tumbling today

These shares are having a poor session on Thursday. But why?

Read more »

Man with a hand on his head looks at a red stock market chart showing a falling share price.
Share Fallers

Why Karoon Energy, Novonix, Transurban, and Woodside shares are sinking today

These shares are having a tough time on hump day. What's going on?

Read more »