3 sectors Aussies are splashing cash on right now

Seeing where your fellow citizens want to spend money may tip you off as to which ASX shares might do well.

| More on:
A smiling woman with a handful of $100 notes, indicating strong dividend payments

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Australians are ploughing their cash into travel, entertainment and real estate as the country well and truly moves past the COVID-19 recession.

That's the finding from the latest Commonwealth Bank of Australia (ASX: CBA) Household Spending Intentions (HSI) survey that analysed spending in March.

The rebound in consumer activity matches the bank's economists' forecast that Australia would return to pre-pandemic growth levels by the first quarter of this year.

"The stronger Household Spending Intentions report is another signal that Australia's economic recovery is ongoing," said CBA chief economist Stephen Halmarick.

CBA economists expect Australia's gross domestic product to grow 4.7% this year, while the unemployment rate drops to 5%.

The HSI each month combines the bank's customer behaviour analysis with Google Trends data to form a view on where Australians want to spend their money.

Australians want to travel

The ban on international transit and localised lockdowns have Australians clamouring to travel again.

The sector saw the biggest year-on-year jump in spending intentions in the March survey.

"The travel sector was among the hardest hit by the onset of the COVID pandemic, with border closures and a country-wide lockdown stifling nearly all travel-related activity," Halmarick said. 

"This month's data, while distorted by base-effects, still demonstrates how far the sector has recovered since last year."

The 12 months to March saw local facilities like amusement parks, aquariums, hotels, motels, resorts and motor homes attract increased interest. However, the annual pace of spending went backwards for air travel, cruising, timeshare accommodation, travel agents and coach lines.

Australians want to be entertained

The entertainment sector also enjoyed a big jump in interest and patronage in the month of March.

"A year ago, bars, clubs, restaurants and movie theatres wrangled with the swiftly escalating restrictions in the lead-up to a country-wide lockdown," said Halmarick.

"This March, the picture for this sector is much improved, as pent-up demand among consumers helped spur both actual and prospective spending on the category."

Within the sector, bars, restaurants, fast food outlets, boat rentals, bowling alleys, cable TV, movie theatres, dance halls, studios and schools, digital books, movies and music, and musical theatre venues fared the best.

Australians want real estate 

It's already been well-publicised that the residential real estate market has been soaring the past 6 months.

The HSI confirms this, with spending intentions for property hitting an all-time high. Home loan applications and Google searches for homes skyrocketed in March. 

Halmarick said near-zero interest rates were to blame.

"We continue to see demand for residential property as a key source of support for the Australian economy in 2021."

The CBA previously forecast that residential real estate prices would be up 8% nationally this year then another 6% in 2022. House prices alone are expected to end up 9% higher by the end of the year.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Tony Yoo owns shares of Alphabet (A shares). The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Alphabet (A shares) and Alphabet (C shares). The Motley Fool Australia has recommended Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Economy

A young woman uses an application in her smart phone to check currency exchange rates in front of an illuminated information board.
Economy

What a rising Aussie dollar means for your ASX shares

A rising dollar flows through to many ASX shares.

Read more »

Percentage sign on a blue graph representing interest rates.
Share Market News

ASX 200 turbulent following the RBA interest rate decision

ASX investors will need to accept plenty of uncertainty on the outlook for interest rates in 2026.

Read more »

Percentage sign on a blue graph representing interest rates.
Economy

What will a likely US rate cut mean for Australian shares?

An interest rate cut in the US appears to be a near-certainty, with implications for share markets both in the…

Read more »

Higher interest rates written on a yellow sign.
Share Market News

Buying ASX shares? Here's what to know before the RBA starts hiking interest rates

Investors buying ASX shares should prepare for potentially higher interest rates in 2026. But how?

Read more »

Surprised man looking at store receipt after shopping, symbolising inflation.
Share Market News

What Australia's shocking inflation print means for ASX 200 investors and interest rates

The RBA is facing an uphill inflation battle. Will the bank’s next move be to raise interest rates?

Read more »

A woman in a business suit sits at her desk with gold bars in each hand while she kisses one bar with her eyes closed. Her desk has another three gold bars stacked in front of her. symbolising the rising Northern Star share price
Gold

Why are ASX 200 gold stocks like Northern Star smashing the benchmark on Thursday

Investors are piling into the ASX 200 gold miners today. But why?

Read more »

Pieces of paper with percetage rates on them and a question mark.
Share Market News

Buying ASX 200 shares and hoping for interest rate relief? Here's what the RBA minutes reveal

The RBA kept interest rates on hold in November. What can ASX investors expect now?

Read more »

Frustrated and shocked business woman reading bad news online from phone.
Share Market News

Why is the ASX 200 down so much on Friday?

ASX 200 investors are reaching for their sell buttons on Friday. But why?

Read more »