Bell Potter names the ASX shares to buy in 2021

Bell Potter has named Afterpay Ltd (ASX:APT) and these ASX shares as the ones to buy in 2021. Here's why…

| More on:
asx share price to shine in 2021 represented by the numbers 2021 lit up against night sky

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Analysts at Bell Potter have been busy over the holiday period finding the ASX shares that they believe are best placed to have a strong 2021. This includes picks from across a number of different industries.

Today, I am going to pick out three of the numerous ASX shares that the broker as highlighted as buys. They are as follows:

Afterpay Ltd (ASX: APT)

Bell Potter currently has a buy rating and $140.00 price target on this payments company's shares. It believes there is a significant pipeline of catalysts that will support the company's growth in the future.

Its analysts explained: "These include further integration with other key e-commerce and payment infrastructure players in the market, further growth in customers and GMV in the US and UK as spending ramps up ahead of Christmas, a healthy Net Transaction Margin (with bad-debts remaining low) to continue into 2021 and commentary on progress made with regard to its international expansion."

Bell Potter was also pleased with ASIC's report and recent favourable commentary by the Reserve Bank on the buy now pay later sector.

Flight Centre Travel Group Ltd (ASX: FLT)

Another pick that caught my eye is this travel agent giant. Bell Potter has a buy rating and $19.00 price target on Flight Centre's shares. It is a fan of the company largely due to its increasingly important corporate business.

The broker explained: "We are most attracted to FLT's Corporate business which generated 67% of FLT's profit despite making up only 43% of the Company's TTV. The company also has a significant presence in the leisure travel market, particularly in Australia. This business – which naturally carries a high fixed cost-base due to its extensive in-store network has undergone a significant restructure since Covid-19 strangled the demand for travel – also provides a value driver which is leveraged to a rebound in international travel."

While the broker acknowledges that the short term carries a lot of uncertainty, it expects the company to eventually "restore earnings at higher margins with the removal of structural costs and market leadership from FLT's corporate business to be the key drivers of value over the long-term."

Macquarie Group Ltd (ASX: MQG)

This investment bank is the broker's favourite in the banking sector. It has a buy rating and $150.00 price target on its shares.

It commented: "Looking past the COVID-19 noise, this longer term "Cash and Growth" story remains intact. The way MQG's business model is split across annuity-style and markets-facing activities – respectively 70% and 30% of net profit contribution – strengthens resilience in withstanding market volatility and improves flexibility in being able to capitalise on higher risk-adjusted return opportunities when operating conditions normalise."

The broker also likes Macquarie due to its strong capital adequacy. This is being underpinned by its strong organic capital generation and efficient asset utilisation.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Macquarie Group Limited. The Motley Fool Australia owns shares of AFTERPAY T FPO. The Motley Fool Australia has recommended Flight Centre Travel Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A man in his office leans back in his chair with his hands behind his head looking out his window at the city, sitting back and relaxed, confident in his ASX share investments for the long term.
Broker Notes

Buy, hold, sell: AGL, Coles, and PLS shares

Are analysts bullish or bearish on these shares?

Read more »

Bored man sitting at his desk with his laptop.
Share Fallers

Why Ansell, Elsight, Ramelius, and SGH shares are falling today

These shares are missing out on the market's move higher on Thursday.

Read more »

A woman holds a tape measure against a wall painted with the word BIG, indicating a surge in gowth shares
Best Shares

10 best ASX 200 large-cap shares of 2025

Here are the top 10 ASX 200 large-cap shares for capital growth in 2025.

Read more »

Man ecstatic after reading good news.
Share Gainers

Why Canyon Resources, Core Lithium, Duratec, and Unico Silver shares are storming higher

These shares are outperforming on Thursday. What's going on?

Read more »

Percentage sign with a rising zig zaggy arrow representing rising interest rates.
Share Market News

With inflation edging lower, here's the latest 2026 interest rate forecast from CBA

Buying ASX shares and pining for interest rate relief? Here’s CBA’s latest 2026 forecast.

Read more »

A group of young people celebrate and party outside.
Best Shares

Where to invest $7,000 in Janaury

I think these investments will thrive in 2026 and beyond...

Read more »

A man stands with his arms crossed in an X shape.
Mergers & Acquisitions

BlueScope shares fall after rejecting 'significantly undervalued' takeover offer

The steel products company has given a firm no.

Read more »

CEO of a company talking to her team.
Share Market News

Ansell announces CEO transition: Nathalie Ahlström to succeed Neil Salmon in 2026

Current CEO Neil Salmon will retire in February 2026.

Read more »