Why the Afterpay (ASX:APT) share price just smashed its record high

The Afterpay share price just cracked another record, reaching $120. We take a closer look as to what's behind its incredible run.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Afterpay Ltd (ASX: APT) share price has reached the magic $120 mark today as it continues to break records. Shares of the buy now, pay later (BNPL) giant reached as high as $120.77 intraday trade, but have since retreated to $120.31, up 4.98% at the time of writing.

It has been an incredible week for the Afterpay share price, which is up 25% in just the last 5 days. Its recent performance means shares in the company have now climbed an astounding 315% since this time last year.

What has been driving the Afterpay share price?

Afterpay needs no introduction, despite only joining the S&P/ASX 200 Index (ASX: XJO) 2 years ago. Its shares have been rising ever since.

Recently Afterpay became part of an exclusive club, storming into the S&P/ASX 20 Index (ASX: XTL). The shakeup comes on the back of disruption caused by COVID-19, evidenced by the fact that a growth share is replacing the blue-chip Insurance Australia Group (ASX: IAG) on the index.

Furthermore, the news also means the ASX juggernaut will be joining the S&P/ASX 50 Index (ASX: XFL) come 21 December.

Strong business performance

Another reason for Afterpay's impressive share price performance is its continued strong business performance.

In late October, the BNPL giant released its first quarter results. Management stated that Afterpay had seen strong performance across all regions, leading to underlying sales increasing from $1.9 billion to $4.1 billion in just one year, an increase of 115%. The sales total marked yet another record in Afterpay's impressive run.

Afterpay's active customers also increased globally, rising 98% to 11.2 million within the year. Unsurprisingly, the company reported the majority of growth was driven by younger Gen X and Gen Z customers.

Foolish takeaway

With Afterpay's impending addition to the ASX 20 index come 21 December, shareholders have been bidding up the S&P/ASX All Technology Index (ASX: XTX)'s largest member. The index inclusion will result in a flow of capital from passive and active funds into Afterpay's stock.

At the time of writing, the Afterpay share price is sitting at $120.31 per share.

Motley Fool contributor Daniel Ewing has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of AFTERPAY T FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ASX Share Market News

Three trophies in declining sizes with a red curtain backdrop.
Opinions

3 ASX shares I'd buy with $5,000 this week

These ASX shares are tipped to increase 20% or more over the next 12 months.

Read more »

Buy now written on a red key with a shopping trolley on an Apple keyboard.
52-Week Lows

2 ASX shares near 52-week lows I'd buy today

I think these businesses are far too cheap.

Read more »

A girl wearing a homemade rocket launches through the stars.
Share Gainers

5 ASX All Ords shares that ripped 200% to 400% in FY26

These five ASX All Ords shares shot the lights out last financial year.

Read more »

Girl with painted hands.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors got a happy end to the trading week this Friday.

Read more »

Man with rocket wings which have flames coming out of them.
Resources Shares

2 ASX mining shares that could more than double in value in FY27: experts

Bell Potter thinks these stocks have more than 100% upside potential in the new financial year.

Read more »

Five happy miners standing next to each other representing ASX coal mining shares which some brokers say could pay big dividends this year
Resources Shares

3 ASX mining shares to buy now: experts

ASX mining shares produced an astonishing 59% total return in FY26. Here are 3 tips for FY27.

Read more »

Green keyboard button saying buy stock.
Broker Notes

9 ASX 200 shares with reiterated buy calls this week

Brokers retained a positive view on BHP, Pro Medicus, Telstra, Coles, and others this week. 

Read more »

An engineer takes a break on a staircase and looks out over a huge open pit coal mine as the sun rises in the background.
Broker Notes

Here's what brokers tip for BHP shares over the next 12 months

The BHP share price soared 62% in FY26 to finish at $59.40 on 30 June.

Read more »