Why the Afterpay (ASX:APT) share price just smashed its record high

The Afterpay share price just cracked another record, reaching $120. We take a closer look as to what's behind its incredible run.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Afterpay Ltd (ASX: APT) share price has reached the magic $120 mark today as it continues to break records. Shares of the buy now, pay later (BNPL) giant reached as high as $120.77 intraday trade, but have since retreated to $120.31, up 4.98% at the time of writing.

It has been an incredible week for the Afterpay share price, which is up 25% in just the last 5 days. Its recent performance means shares in the company have now climbed an astounding 315% since this time last year.

What has been driving the Afterpay share price?

Afterpay needs no introduction, despite only joining the S&P/ASX 200 Index (ASX: XJO) 2 years ago. Its shares have been rising ever since.

Recently Afterpay became part of an exclusive club, storming into the S&P/ASX 20 Index (ASX: XTL). The shakeup comes on the back of disruption caused by COVID-19, evidenced by the fact that a growth share is replacing the blue-chip Insurance Australia Group (ASX: IAG) on the index.

Furthermore, the news also means the ASX juggernaut will be joining the S&P/ASX 50 Index (ASX: XFL) come 21 December.

Strong business performance

Another reason for Afterpay's impressive share price performance is its continued strong business performance.

In late October, the BNPL giant released its first quarter results. Management stated that Afterpay had seen strong performance across all regions, leading to underlying sales increasing from $1.9 billion to $4.1 billion in just one year, an increase of 115%. The sales total marked yet another record in Afterpay's impressive run.

Afterpay's active customers also increased globally, rising 98% to 11.2 million within the year. Unsurprisingly, the company reported the majority of growth was driven by younger Gen X and Gen Z customers.

Foolish takeaway

With Afterpay's impending addition to the ASX 20 index come 21 December, shareholders have been bidding up the S&P/ASX All Technology Index (ASX: XTX)'s largest member. The index inclusion will result in a flow of capital from passive and active funds into Afterpay's stock.

At the time of writing, the Afterpay share price is sitting at $120.31 per share.

Motley Fool contributor Daniel Ewing has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of AFTERPAY T FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

Ten happy friends leaping in the air outdoors.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a sour end to the trading week this Friday.

Read more »

A cool young man walking in a laneway holding a takeaway coffee in one hand and his phone in the other reacts with surprise as he reads the latest news on his mobile phone
Broker Notes

Guess which ASX stock could more than triple in value according to Morgans!

A 285% return could be on the cards here according to the broker.

Read more »

A happy youngster holds a giant bag of carrots at a supermarket fruit and vegie section, indicating savings made by buying in bulk.
Opinions

2 ASX shares I'd buy if the market fell another 10%

Pullbacks are great times to buy...

Read more »

A group of friends push their van up the road on an Australian road.
52-Week Lows

This ASX 200 stock just hit a multi-year low. Here's what's behind the slide

CAR Group shares hit a multi-year low as selling continues.

Read more »

A man sitting at his dining table looks at his laptop and ponders the share price.
Materials Shares

ASX lithium shares 'compelling' as top broker adjusts ratings

UBS predicts the global oil shock caused by the war in Iran will drive higher demand for electric vehicles.

Read more »

a woman wearing a sparkly strapless dress leans on a neat stack of six gold bars as she smiles and looks to the side as though she is very happy and protective of her stash. She also has gold fingernails and gold glitter pieces affixed to her cheeks.
IPOs

The newest ASX gold company makes a strong debut on the bourse, up more than 20%

Shareholders would have to be happy with this first day.

Read more »

A cool young man walking in a laneway holding a takeaway coffee in one hand and his phone in the other reacts with surprise as he reads the latest news on his mobile phone
Dividend Investing

8% yield: The ASX is getting a new dividend stock that pays out monthly

This soon-to-be stock has averaged an 8% yield since 2016...

Read more »

Red buy button on an Apple keyboard with a finger on it.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »