Are ASX travel shares like Webjet cheap enough to buy?

When are ASX travel shares like Webjet Limited (ASX: WEB) going to go from a risky buy to an absolute bargain?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Travel. It's not exactly a booming industry in the current climate.

ASX travel shares like Webjet Limited (ASX: WEB) have been smashed this year as the coronavirus pandemic has brought the industry to a halt.

Some investors think travel shares are cheap to buy right now. Others think it's like trying to catch falling knives.

So, what's a 'good price' to buy ASX travel shares at in 2020?

Pricing in default and solvency risk

I think this is a big issue when it comes to the travel industry.

No matter how well run a company is, most wouldn't have planned for their industry to totally shutdown for 1-2 years or more.

That's exactly what has happened in the travel industry. International borders have been slammed shut while even domestic travel is heavily restricted.

That means booking services like Webjet have seen volumes dry up. It's a similar story for Sydney Airport Holdings Pty Ltd (ASX: SYD).

Sydney Airport traffic numbers have plummeted this year. However, the Aussie airport does have one thing going for it: strong tangible assets.

Sydney is arguably as much of an infrastructure share as an ASX travel share. Many investors would argue that now is a great time to buy high-quality infrastructure assets for a low price.

Of course, buying ASX travel shares relies on them staying afloat. Personally, I think Sydney would be a safer way to get exposure given the tangible asset backing.

Even if earnings dry up, you'd imagine Sydney's financial backers would want to keep their claim to the underlying assets. That's harder for a service-based business like Webjet which relies on booking volumes.

The Sydney Airport share price is down 38.4% this year while Webjet shares have slumped 70% in 2020.

So, are they in the buy zone yet or should you be waiting?

When is the right time to buy ASX travel shares?

This is clearly a very individual decision. Every investor will have their own portfolio with different risk exposures and return expectations.

For me, I think it's still too early to buy ASX travel shares. It's hard to bet on a company that has very minimal cash flow for the foreseeable future.

I'd rather risk losing some of the upside potential for the safety of waiting to see some more financial numbers and operational forecasts.

There could be some great value in ASX travel shares at the moment but I'm not willing to take the downside risk to get the potential gains.

Motley Fool contributor Ken Hall has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Webjet Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Cheap Shares

A man thinks very carefully about his money and investments.
Cheap Shares

The 3 best undervalued ASX shares I'd pick up in January

3 high-quality ASX shares look undervalued as short-term concerns create potential long-term opportunities.

Read more »

A group of business people pump the air and cheer.
Cheap Shares

Still under $30, these wealth-builders may not stay cheap for long

Want to buy quality when it is cheap? Check out these options.

Read more »

Two people jump and high five above a city skyline.
Cheap Shares

2 beaten-down ASX shares to consider before they recover

These shares were sold off in 2025. Could they rebound in 2026?

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Cheap Shares

2 ASX shares these experts rate as a buy right now

Experts think these stocks are underrated buys.

Read more »

Woman dining at a table with oversized fork and knife in the hospitality industry.
Cheap Shares

Why I think this ASX small-cap stock is a bargain at $2.55

This stock looks eggcellent value to me.

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Cheap Shares

Could these ASX 200 losers be among the best shares to buy in 2026?

Is the stage set for a big rebound from these shares this year?

Read more »

A man has a surprised and relieved expression on his face.
Cheap Shares

3 phenomenal ASX stocks that could double in 2026

Analysts think these stocks could be dirt cheap after a difficult time in 2025.

Read more »

A man reacts with surprise when her see a bargain price on his phone.
Cheap Shares

2 unmissable ASX 300 shares that look too cheap to ignore!

I strongly believe these businesses are substantially undervalued.

Read more »