Why the Emmys say 'buy Netflix shares'

With award-winning quality shows, and more of them than you'll ever be able to watch, Netflix shares are ones you may want to buy.

| More on:
red carpet outside glamourous event

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Netflix Inc (NASDAQ: NFLX) has come a long way since its days of mailing you rented DVDs. (Though it still does offer this service).

Listed on the tech heavy Nasdaq Inc (NASDAQ: NDAQ), Netflix now has a market capitalisation of US$215.4 billion (AS$301.7 billion). And its streaming services are now available in 190 countries.

Netflix shares weren't immune to the wider market sell off during the initial onset of COVID-19. The Netflix share price dropped 22.1% from 4 March to 16 March. Since that low, however, it's up 65.5%. And year to date, it has gained 48.1%.

But Netflix likely has a lot more growth ahead.

Netflix shares offer a big moat

Even before the pandemic saw much of the world forced to stay at home for weeks on end, Netflix was growing rapidly. And with the world growing wealthier and ever more people gaining access to TVs, that trend looks likely to continue.

The company's massive offerings and market dominance provide a large defensive moat any would-be competitors need to ford. As such, I believe it's unlikely any start-ups will offer serious rivalry in the foreseeable future.

That leaves competitors like Foxtel and Stan, owned by Nine Entertainment Co Holdings Ltd (ASX: NEC) in Australia, and HBO in the United States to fight it out.

Today's international share nomination goes to…Netflix

If you've spent any time scrolling through the Netflix content menu, you'll know it has a heck of a lot of material to watch on demand. More than any of us will ever likely watch in our lifetimes.

But beyond the vast quantity of streaming videos, Netflix is also providing great quality. At least according to the judges at this year's prestigious Emmy Awards.

Yesterday (Aussie time), Netflix beat HBO for the second time in three years, receiving 160 Emmy nominations compared to 107 for HBO.

With high quality and an ever growing quantity of shows available at affordable prices, Netflix is one international share you may want to consider adding to your portfolio.

A note on international shares

Not everyone is comfortable buying international shares like Netflix. While it's become much simpler and cheaper in recent years, there are a few other aspects you need to consider. Currency fluctuations are chief among them.

If the US dollar falls against the Aussie, as it has been doing in recent weeks, it would see your Aussie dollar returns increase once you sell your shares. But if the greenback rises, it will diminish your gains or increase your losses.

Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Netflix. The Motley Fool Australia has recommended Netflix and Nine Entertainment Co. Holdings Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Ten happy friends leaping in the air outdoors.
Share Gainers

Here are the top 10 ASX 200 shares today

The ASX had a lukewarm start to the week today.

Read more »

A man in a hard hat gives a thumbs up as he holds a clipboard in one hand against a blue sky background.
Record Highs

Own Rio Tinto shares? They just hit a new record high

Rio has gotten off to a good start in 2026.

Read more »

Broker written in white with a man drawing a yellow underline.
Broker Notes

Leading brokers name 3 ASX shares to buy today

Here's why brokers believe that now could be the time to snap up these shares.

Read more »

Person with thumbs down and a red sad face poster covering the face.
Share Fallers

Why 4DMedical, Coronado Global, Metallium, and WiseTech Global shares are falling today

These shares are starting the week in the red. But why?

Read more »

A young woman raises her arm in celebration against a backdrop of brightly coloured fireworks in the sky.
Share Gainers

Buying ASX uranium shares like Paladin Energy? Here's why they're starting 2026 with a bang!

Investors are piling into ASX uranium stocks in these early days of 2026. But why?

Read more »

Higher interest rates written on a yellow sign.
Share Market News

Experts forecast rising interest rates in 2026. Here's what that means if you're buying ASX shares

Buying ASX shares? Here’s why CBA and NAB are forecasting RBA interest rate hikes in 2026.

Read more »

Three happy office workers cheer as they read about good financial news on a laptop.
Share Gainers

Why Civmec, Fenix, Paladin Energy, and Vulcan Steel shares are pushing higher today

These shares are starting the week on a positive note.

Read more »

Green percentage sign with an animated man putting an arrow on top symbolising rising interest rates.
Share Market News

When could interest rates rise next? It may be sooner than you think

Experts are increasingly predicting that a move higher for interest rates could come soon as inflation remains persistently high.

Read more »