How COVID-19 is impacting Kogan, Premier Investments, & Virgin Australia

Here's how the COVID-19 pandemic is impacting Virgin Australia Holdings Ltd (ASX:VAH) and these ASX shares right now…

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

A number of shares are on the move today after the release of coronavirus updates.

Three that caught my eye are summarised below. Here's how they are being impacted by the coronavirus pandemic:

Kogan.com Ltd (ASX: KGN)

The Kogan share price is storming higher this morning after the ecommerce company revealed a sharp jump in sales in the third quarter and particularly in March. According to the release, Kogan's third quarter gross sales grew by more than 30% over the prior corresponding period.

Things were even better in March, with sales and gross profits increasing more than 50% on the same period last year. The closure of retail stores in March and its increased marketing spend appear to be supporting Kogan's strong top line growth.

Premier Investments Limited (ASX: PMV)

The Premier Investments share price isn't faring as well on Tuesday. Its shares are dropping lower after releasing an update on its COVID-19 impact. Last month the company advised that it would shut its retail stores until at least April 22. This morning the company has revealed that its stores will now remain closed until at least May 11.

The company explained: "Our decision to temporarily close our retail stores is consistent with the clear message reiterated by the Prime Minister that the population should only leave the house when it is absolutely necessary to go out. As the Premier of Victoria has stated, no shopping trip is worth a life. Whilst our seven brands do sell much loved discretionary products, it is irrefutable that we are not an essential retailer." Positively, it revealed that all seven of its brands are currently trading strongly online in Australia.

Virgin Australia Holdings Ltd (ASX: VAH)

The Virgin Australia share price remains suspended on Tuesday as it fights for its survival. This morning the embattled airline entered voluntary administration. It has done this with the aim of recapitalising the business and helping it ensure that it emerges in a stronger financial position on the other side of the COVID-19 crisis.

The decision came after the company sought financial assistance from a number of parties, including State and Federal Governments, to help it through the unprecedented crisis, however was unable to secure the required support. The Velocity Frequent Flyer business, while owned by the Virgin Australia, is a separate company and is not in administration.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Kogan.com ltd and Premier Investments Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Broker written in white with a man drawing a yellow underline.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

Man holding Australian dollar notes, symbolising dividends.
Dividend Investing

Want to build up passive income? These 2 ASX dividend shares are a buy!

These stocks are giving investors exciting payouts every year.

Read more »

Man on a ladder drawing an increasing line on a chalk board symbolising a rising share price.
Growth Shares

2 ASX shares to buy and hold for the next decade

These businesses have a lot of growth potential ahead…

Read more »

Three satisfied miners with their arms crossed looking at the camera proudly
Materials Shares

ASX 200 materials sector outperforms as mining shares continue their ascent

Plenty of ASX 200 mining shares hit multi-year highs last week amid continually rising commodity values.

Read more »

A group of people push and shove through the doors of a store, trying to beat the crowd.
Broker Notes

2 ASX shares highly recommended to buy: Experts

Are these two stocks the best buys on the ASX?

Read more »

Smiling couple sitting on a couch with laptops fist pump each other.
Broker Notes

These ASX 200 shares could rise 20% to 55%

Brokers have good things to say about these shares.

Read more »

Australian dollar notes in the pocket of a man's jeans, symbolising dividends.
Dividend Investing

I'd buy 5,883 shares of this ASX stock to aim for $1,000 of annual passive income

I’d pick this stock for its strong dividend record.

Read more »

A player pounces on the ball in the scoring zone of the field.
Best Shares

4 ASX 300 shares that ripped 100% or more in 2025

The S&P/ASX 300 Index rose 7.17% and delivered a total return, including dividends, of 10.66% in 2025.

Read more »