It's rare for the mundane world of ASX share market investing to meet with Hollywood A-list glamour as many of the companies on the local market don't set the pulse racing. For example brick-maker Brickworks Limited (ASX: BKW) or vacuum cleaner business Godfreys are unlikely to grab the attention of Hollywood A-lister Kim Kardashian West.
However, buy-now-pay-later consumer credit provider AfterPay Touch Group Ltd (ASX: APT) has the model and entrepreneur promoting the business to her 59 million Twitter followers and 120 million odd Instagram followers.
To readers of an older generation Twitter and Instagram are social media photo and message sharing platforms that Afterpay's target market (18 to 34-year-old fashion conscious shoppers) spend almost their entire lives on.
Source: Kim Kardashian Twitter, November 24
There seems to be little doubt that if Afterpay wins market share in the US like it has in Australia then the business is going to be wildly successful in the years ahead.
On November 8 2018 Afterpay revealed that it has made a strong start to its expansion in the US because in less than 6 months it had generated over A$115 million in underlying sales through the Afterpay platform to the end of October 2018.
It also reported that it has signed up 900 retailers and 300,000 consumers to use the platform, with another 1,300 retailers in the process of joining the platform as at November 8.
Afterpay already estimates that the total addressable market it has signed up in the US is larger than "the total online apparel market in Australia". This shows the potential size of the prize if Afterpay succeeds in the US and starts to turn actual profits.
For now it remains in a heavy investment stage in the US and continues to "target an FY19 EBITDA loss for its US operations of approximately $20m (pre accounting change and FX impacts".
However, with support from the likes of celebrity superstars Kim Kardashian it looks a good bet for the future, but there may be EVEN BETTER under-the-radar opportunities out there to grow your wealth….
