According to an article in The Australian, Bendigo and Adelaide Bank Ltd (ASX: BEN) has launched a new digital initiative to better connect with millennials.
But will it be enough to turn things around for the financial services group?
If its 12-month share price chart is anything to go by there has been some volatility to contend with of late.
CEO Marnie Baker told The Australian a recent survey showed many think of Bendigo bank as a "second tier" institution, with the digital initiative a push to change this perception.
With the Royal Commission in play, top-tier banks have had some tense times, with Commonwealth Bank of Australia (ASX: CBA), National Australia Bank Ltd. (ASX: NAB), Bank of Queensland Limited (ASX: BOQ) and Westpac Banking Corp (ASX: WBC) all slipping to multi-year lows in June.
Now could be the lesser-knowns time to shine?
With the spotlight on the big guys, shares in CYBG PLC/IDR UNRESTR (ASX: CYB), better known as Clydesdale Bank, have been rallying, hitting a 52-week high on July 6 at $6.21.
Clydesdale shares were at $6.14 at the time of writing.
