One of the biggest movers on the market today has been the Big Un Ltd (ASX: BIG) share price.
In afternoon trade the video technology company's shares are up 11% to $3.39. This brought its year-to-date return to an incredible 1,373%.
Why are its shares higher?
This afternoon the company announced an agreement with US-based Zeta Global which it has described as being game-changing.
According to the release, Zeta is recognised as a market leader in data analytics, marketing database management, and channel market automation technology and has a database of more than 1.1 billion individuals.
The partnership will allow Big Un to use Zeta's Marketing Cloud to acquire new clients, drive users to its media properties, and share signal data in key verticals including travel & hospitality and health & beauty.
The partnership also provides Big Un with the use of exclusive artificial intelligence models across all three pillars of its business model covering business to business to consumer (B2B2C).
As part of the agreement, Big Un will take control of a beauty publishing platform in exchange for a data sharing arrangement.
Should you invest?
As I said earlier today, prior to this announcement I felt Big Un had the potential to beat the market in 2018. This arrangement makes me even more confident.
Especially if its forecasts are accurate. According to management, it is extremely confident that it will on board over 50,000 small to medium sized businesses in the calendar year 2018 through this partnership alone.
This should allow its meteoric growth to continue for some time to come.
All in all, I would put it up there alongside Nextdc Ltd (ASX: NXT) and Altium Limited (ASX: ALU) as tech shares to buy in 2018.
