Shares of Coca-Cola Amatil Ltd (ASX: CCL) have risen 2.2% today, taking the stock to a new 11-month high of $10.88. The stock has now risen almost 33% since October 2014, heavily outpacing the benchmark S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) in that time.
While investors are still cautious of the company following a disastrous two-year run which resulted in numerous profit downgrades, it appears they are also recognising fantastic value in the shares. In its most recent earnings report, Managing Director Ms Alison Watkins confirmed that "concrete progress" had been made in strengthening the company's leadership position in Australia and Indonesia.
She also said that Coca-Cola Amatil should be able to return to growth this year whilst achieving "sustainable returns for our shareholders over the next few years." Although the issues facing the business have no overnight fix, it appears that management has certainly identified the correct strategies to improve its position.
While a heavier focus on marketing will be utilised to strengthen its brand in the local market, a sum of US$500 million will also be invested in its Indonesian division (thanks to its parent entity The Coca-Cola Company) to help drive growth there, too.
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