The retailer with the most to prove in the coming weeks

All eyes will be on the retail sector tomorrow with the release of November's retail sales figure but Specialty Fashion has the most to prove in the near term.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The impending release of Australian retail sales data tomorrow will put the focus on our listed retailers and help set the scene for next month's reporting season. But there's one stock with more to prove come February.

Economists are forecasting a 0.2% rise in retail spending for the month of November and there are early signs of buoyant Christmas sales thanks to discounting. That's good news for the retailers' topline but may not translate so well to their profit line.

This essentially sums up my expectation for Specialty Fashion Group Ltd (ASX: SFH), with the women's apparel retailer tipped to produce a notable uplift in sales but skinnier margins as it beds down last year's acquisition of Rivers.

The market is not ascribing much success on that front with the stock tumbling 22% in the last six months to near a two-year low of 71 cents.

Management's warning of heavy discounting at Rivers to clear the previous owner's inventory is one of the key drags on the group's performance that will last until February.

Specialty Fashion has not provided any guidance and the market is nervous given that a small change in sales can have a bigger disproportionate impact on earnings before interest, tax, depreciation and amortization (EBITDA) due to the group's fixed cost base.

I am forecasting a 12.6% increase in 2014-15 group revenue to $769.5 million but a 10% drop in operating EBITDA to $30.5 million. This implies a very steep one percentage point drop in its EBITDA margin to 3.95% compared with the 0.3 to 0.4 of a percentage point contraction that's expected for the broader retail sector.

If that comes to pass, there's a real risk that management will have to cut dividends for the current financial year. The group paid a 4 cent fully franked dividend in 2013-14.

But there is a silver lining. Even under this scenario and assuming modest inflation-like sales growth in the following years, the stock is worth 73 cents on a discounted cash flow basis with a relatively high 12% discount rate (the higher the discount rate the lower the valuation).

Further, I think the risk is to the upside if management can prove that it is able to extract greater synergies from Rivers than what I have factored in (which is very little). As I mentioned, a small positive change to sales will see a sharp increase to my valuation because of the group's operating leverage.

Hang on to your seats – we will get the first hint of this at the upcoming first half reporting season.

Motley Fool contributor Brendon Lau owns shares in Specialty Fashion Group.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »