Is Volley the next iconic Aussie brand on the chopping block?

Pacific Brands Limited (ASX: PBG), the maker of Bonds undies and socks, as well as Sheridan sheets could be about to sell its iconic footwear brand.

Fairfax Media is reporting that the company has received informal offers for assets including Volley and Grosby shoes, part of the Brand Collective division, which also includes licensed brands such as Clarks and Hush Puppies.

CEO David Bortolussi refused to confirm or deny the offers, saying, “We’ll re-evaluate all parts of the portfolio.”

Pac Brands has already signed a deal to offload its workwear range of clothing, including brands King Gee, Hard Yakka and Stubbies to conglomerate Wesfarmers Ltd (ASX: WES), and Pac Brands may sell off more assets to concentrate on fewer brands, such as Bonds, Sheridan, Berlei and Tontine.

The company has struggled in recent times against massive competition from private label brands and cheap imports, while trying to dramatically slash its production costs.

The Brand Collective division is estimated to be worth around $20 million – given its sales of around $200 million last year. Should a sale eventuate, Volley will join the ranks of the likes of Speedo, Arnott’s, R.M. Williams, Tooheys and Golden Circle, as Aussie brands now owned by foreign companies.

Did you know?

The Motley Fool's top analysts have just completed a brand-new free report on their top pick for 2015. Be among the first to get the name and code right now. (Hint: It's a sexy ASX tech company!) Simply click here for your FREE copy... BEFORE the investing crowd gets wind of this!

What have you got to lose?

Motley Fool writer/analyst Mike King doesn't own shares in any companies mentioned. You can follow Mike on Twitter @TMFKinga

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.