Home / Sector / Communication Shares / WIN Group increases Nine Entertainment stake past 31%

WIN Group increases Nine Entertainment stake past 31%

WIN Group lifts its economic interest in Nine Entertainment above 31%, strengthening its position as the broadcaster's largest shareholder.

Posted by
Laura Stewart
Author bio Laura Stewart is a Finance Editor at The Motley Fool, where she covers Australian and international equity markets. She joined the company in 2022, following a career transition from legal advisory work in Southeast Asia into the investment industry. Prior to her current editorial role, Laura spent three years as an Equity Analyst and Writer, producing investment research across the ASX, NYSE, and NASDAQ. Her coverage included small-cap growth companies, thematic investment ideas, and high-quality U.S.-listed businesses. Laura holds a Master of Applied Finance and brings additional expertise in accounting, taxation, and estate and wealth planning from her postgraduate studies. She also has a background in law and communications, which supports her analytical and reporting work in financial markets. Outside of work, she enjoys spending time in the Adelaide Hills with her flock of sheep. Education Laura holds a Bachelor of Laws, a Bachelor of Communication (Journalism), and a Bachelor of Commerce with majors in Accounting and Corporate Finance. In 2025, she completed a Master of Applied Finance at the University of Adelaide, receiving postgraduate awards in Accounting Concepts & Methods, Ethical Principles in Accounting & Finance, Real Estate Valuation & Investment, and Tax, Estate & Wealth Planning. Social media LinkedIn FYI – I am taking a break from social media at the moment, so this account isn’t active at the moment, but I will let you know when I rejoin. Favorite investment quote "Compound interest is the eighth wonder of the world. He who understands it, earns it... he who doesn't... pays it." — Albert Einstein
Published
| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Nine Entertainment Co. Holdings Ltd (ASX: NEC) share price is in focus after WIN Group announced it has increased its economic interest in Nine Entertainment to 31.18%, following on-market purchases of 47 million shares since April 2026. WIN Group's voting power in Nine has also risen to 25.94%.

A group of market analysts sit and stand around their computers in an open-plan office environment.

Image source: Getty Images

What did Nine Entertainment report?

  • WIN Group acquired 47,012,885 Nine shares on market between 27 August and 3 September 2026.
  • WIN Group's aggregate economic interest increased from 28.22% to 31.18%.
  • Voting power for WIN Group rose from 22.98% to 25.94%.
  • No changes were made to WIN Group's existing cash-settled equity swap position in Nine.
  • Total shares held by WIN Group now stand at over 411 million.

What else do investors need to know?

Nine Entertainment disclosed these substantial shareholdings after receiving a formal update from WIN Group, led by Bruce Gordon through Birketu Pty Ltd and WIN Corporation Pty Ltd. The acquisitions reinforce WIN Group's position as the largest shareholder in Nine, and mark a notable increase from its previously disclosed position in April 2026.

The move was disclosed in accordance with Takeovers Panel Guidance Note 20, ensuring the market is kept informed on changes that could affect control or influence within the company. Nine released the information to the ASX to maintain transparency and comply with regulatory requirements.

What's next for Nine Entertainment?

Looking ahead, investors will be watching whether WIN Group continues to consolidate its interest in Nine Entertainment Co. Any further increases in shareholding or moves relating to the company's strategic direction could influence future governance and business decisions.

The company plans to keep shareholders and the market informed about any future changes to major shareholdings, in line with its ongoing disclosure obligations.

Nine Entertainment share price snapshot

Over the past 12 months, Nine Entertainment shares have declined 41%, trailing the S&P/ASX 200 Index (ASX: XJO), which has risen 2% over the same period.

View Original Announcement

Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Nine Entertainment. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. This article was prepared with the assistance of Large Language Model (LLM) tools for the initial summary of the company announcement. Any content assisted by AI is subject to our robust human-in-the-loop quality control framework, involving thorough review, substantial editing, and fact-checking by our experienced writers and editors holding appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content published by The Motley Fool Australia.

More on Communication Shares

Red arrow on a stand going down with wooden houses next to it.
Communication Shares

This ASX 200 stock has fallen 32% from its high. Is it finally cheap?

| Aaron Teboneras

This former market darling is trading well below its peak.

Read more »

A woman wearing a yellow shirt smiles as she checks her phone.
Communication Shares

Better buy: Telstra vs TPG Telecom shares

| Grace Alvino

Both telcos have strengths, but one gives me much more confidence as a long-term investment today.

Read more »

Two girls smile and laugh as they use a mobile phone.
Communication Shares

Sky New Zealand FY26 earnings: Profit up 190%, dividend jumps 45%

| Laura Stewart

Sky New Zealand’s FY26 profit and dividend surged as the company expanded its digital and broadcast reach across New Zealand.

Read more »

Three people in a corporate office pour over a tablet, ready to invest.
Communication Shares

IVE Group posts FY26 result, beats dividend guidance

| Laura Stewart

IVE Group beat its own dividend guidance and expanded margins, despite lower FY26 revenue in a tough economic environment.

Read more »

Two male ASX investors and executives wearing dark coloured suits sit at a table holding their mobile phones discussing the highest trading ASX 200 shares today
Communication Shares

Would I buy Telstra shares with $5,000 as they near a 52-week low?

| Grace Alvino

The dividend and defensive qualities stand out to me.

Read more »

Three guys in shirts and ties give the thumbs down.
Communication Shares

SkyCity rejects takeover offers, focuses on strategy and asset sales

| Laura Stewart

SkyCity Entertainment Group has turned down two takeover bids and is reaffirming its commitment to asset sales and operational improvements.

Read more »

A boy holds on tight as his gaming console nearly blows him away.
Communication Shares

This ASX game developer could double in value: Broker

| Cameron England

With new game releases in the wings, there could be a surprise in store.

Read more »

A cute little kid in a suit pulls a shocked face as he talks on his smartphone.
Dividend Investing

Looking to bank the boosted Telstra dividend? You better hurry!

| Bernd Struben

Telstra caught the attention of passive income investors with a 10% dividend boost.

Read more »