Endeavour Group Ltd (ASX: EDV) shares are edging higher on Monday after a difficult end to reporting season.
At the time of writing, the Endeavour share price is up 0.96% to $3.14.
That follows a rough week for shareholders, with the stock falling around 12% and briefly touching a 3-month low of $3.08.
However, a new ASX filing released after market open has given investors something else to think about.
So, has the recent sell-off gone too far?
Image source: Getty Images
CEO loads up
According to the latest ASX filing, chief executive Jayne Hrdlicka bought 323,468 Endeavour shares across 25, 26, and 27 August.
The purchases were made at prices between $3.06 and $3.106 per share and totalled just under $1 million.
That lifted her indirect holding from 4,196 shares to 327,664 shares.
This is a pretty sizeable purchase, especially after the shares were hit hard following last week's FY26 result.
Endeavour shares are now down around 18% over the past 12 months and are trading well below their 52-week high of $4.12.
Why have Endeavour shares been falling?
The latest result showed why investors have been nervous.
Endeavour reported FY26 sales of $12.2 billion, up 1.3%, but underlying group earnings fell.
Underlying EBIT dropped 8.7% to $845 million, while underlying net profit after tax (NPAT) came in at $363 million, down 14.8%.
Retail was the biggest drag, with sales rising just 0.7% to $10 billion and underlying EBIT falling to $464 million.
Hotels held up better, with sales increasing 4.2% to $2.2 billion and underlying EBIT rising to $462 million.
Statutory profit was much weaker at $52 million after the group booked $372 million of pre-tax restructuring costs and asset write-downs.
The final dividend was also cut, with Endeavour declaring 12 cents per share for FY26.
The next test for Endeavour
Hrdlicka is now pushing ahead with a major restructure aimed at simplifying the business and improving returns.
That includes selling winery assets, cutting grape production, and reviewing weaker parts of the retail and hotel portfolio.
There have at least been some better signs early in FY27. In the first 7 weeks, retail sales were up 4.6%, while hotel sales increased 2.2%.
Brokers are still cautious, though. Recent price targets range from $2.50 at Macquarie to $3.10 at Bell Potter, putting most below the current share price.
The next test will be whether that early sales growth can continue through the rest of the first half.
Keep an eye out for Endeavour's AGM, which will be held on 30 October.
