Wesfarmers shares: Why experts are saying sell

Wesfarmers' exceptional businesses face a crucial test: can valuation be justified?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Wesfarmers Ltd (ASX: WES) shares have been flat around $82.35 on Tuesday, but the retailer has endured a rough year, falling 7% over the past month and 13% over 12 months.

Interest rates, inflation and persistent cost-of-living pressures have weighed on the company behind Bunnings, Kmart Australia, Officeworks and Priceline.

The shares have also been volatile, trading between a 2026 low of $71.26 in May and a high of $92.96 in July. Now, investors are looking towards Thursday's FY26 results for clues about what's next.

A smiling woman at a hardware shop selects paint colours from a wall display.

Image source: Getty Images

Plenty to like, but valuation concerns remain

There's plenty to like about Wesfarmers shares. Kmart continues expanding its Anko brand internationally, with five stores already opened in the Philippines and another five planned by the end of FY27.

Bunnings is also pushing into new categories, including pet products and automotive accessories, while Kmart is testing larger K Home stores to capture more of the furniture market. Both remain exceptional retailers, backed by strong brands, competitive pricing and impressive returns on capital.

Wesfarmers is also developing potential growth engines through Priceline, OnePass, customer data, retail media and its Mt Holland lithium project. The company is also deploying artificial intelligence across merchandising, marketing, supply chains, and productivity.

But the valuation could be the problem. At around $82.35, Wesfarmers shares trade at almost 31 times estimated FY27 earnings. That's a hefty multiple that leaves little room for disappointment.

Investors will therefore be watching FY26 group financial metrics and the final dividend closely. The results could set the tone for Wesfarmers shares in the months ahead.

Experts are turning bearish

According to TradingView data, nine of 15 analysts rate Wesfarmers shares a strong sell. Five have a hold rating and just one analyst recommends buying the shares.

The average price target of $77.56 implies around 6% downside from the current price, while the most bearish forecast sees the shares plunging more than 20% to $65.10 over the next 12 months.

Morgan Stanley has a sell rating and $79 price target. The broker recently warned that the rally in consumer discretionary stocks has "run ahead of fundamentals" and may not prove durable.

Alto Capital's Tony Locantro is also bearish. He believes Wesfarmers' quality and long-term growth prospects are already largely reflected in the valuation, leaving less room for upside if expectations aren't met.

With FY26 results just days away, Wesfarmers investors may need to ask whether its exceptional businesses can justify an exceptional valuation.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Woman on her phone with a view of the Sydney Harbour Bridge in the background.
Consumer Staples & Discretionary Shares

By August 2027, $5,000 invested in Coles shares could turn into…

The supermarket giant posted its FY26 results this morning. Are they still a buy?

Read more »

A blonde woman shows off her ring to two excited friends with Michael Hill Jeweller among the top ASX retail shares of FY22
Consumer Staples & Discretionary Shares

SkinKandy: FY26 earnings lift 41% as store growth outpaces forecast

SkinKandy FY26 results: revenue up 29%, profit up 41%, and store growth outpacing forecasts.

Read more »

Close-up Of Empty Shopping Cart Near Person's Hand Using Calculator Over White Desk
Dividend Investing

How many Coles shares do I need to buy for $5,000 a year in passive income?

Coles shares are attracting passive income investor interest today following a big dividend boost.

Read more »

funeral asx share price represented by man holding flowers at a funeral
Earnings Results

Propel Funeral Partners posts steady FY26 earnings and maintains dividend

Propel Funeral Partners reported steady FY26 revenue, firm profits and a maintained dividend, while expanding its network through five acquisitions.

Read more »

A man in a four wheel drive vehicle lifts an arm and gives a thumbs up in the air as he traverses rugged mountain style terrain with a green valley and rocky hills in the background.
Earnings Results

ARB Corporation shares: FY26 profit drops but growth investments strengthen outlook

Net profit was down 8.9% on the prior corresponding period.

Read more »

Woman checking bottle expiry dates.
Earnings Results

Coles Group grows profit and dividend as Supermarkets shine in FY26

Coles Group reported stronger profit and a bigger dividend for FY26, driven by Supermarkets and eCommerce growth.

Read more »

Happy couple doing online shopping.
Consumer Staples & Discretionary Shares

Kogan surges past $1 billion in sales as margins grow

Kogan delivered record gross sales and dividend growth in FY26, with improving margins and a focus on further efficiency in…

Read more »

A smiling woman looks at her phone as she walks with her suitcase inside an airport.
Consumer Staples & Discretionary Shares

EVT Ltd posts profit jump and pivots focus to hotel growth in FY26 results

Normalised profit jumped 41.3% in FY 2026.

Read more »