Wesfarmers shares: Why experts are saying sell

Wesfarmers' exceptional businesses face a crucial test: can valuation be justified?

Wesfarmers Ltd (ASX: WES) shares have been flat around $82.35 on Tuesday, but the retailer has endured a rough year, falling 7% over the past month and 13% over 12 months.

Interest rates, inflation and persistent cost-of-living pressures have weighed on the company behind Bunnings, Kmart Australia, Officeworks and Priceline.

The shares have also been volatile, trading between a 2026 low of $71.26 in May and a high of $92.96 in July. Now, investors are looking towards Thursday's FY26 results for clues about what's next.

A smiling woman at a hardware shop selects paint colours from a wall display.

Image source: Getty Images

Plenty to like, but valuation concerns remain

There's plenty to like about Wesfarmers shares. Kmart continues expanding its Anko brand internationally, with five stores already opened in the Philippines and another five planned by the end of FY27.

Bunnings is also pushing into new categories, including pet products and automotive accessories, while Kmart is testing larger K Home stores to capture more of the furniture market. Both remain exceptional retailers, backed by strong brands, competitive pricing and impressive returns on capital.

Wesfarmers is also developing potential growth engines through Priceline, OnePass, customer data, retail media and its Mt Holland lithium project. The company is also deploying artificial intelligence across merchandising, marketing, supply chains, and productivity.

But the valuation could be the problem. At around $82.35, Wesfarmers shares trade at almost 31 times estimated FY27 earnings. That's a hefty multiple that leaves little room for disappointment.

Investors will therefore be watching FY26 group financial metrics and the final dividend closely. The results could set the tone for Wesfarmers shares in the months ahead.

Experts are turning bearish

According to TradingView data, nine of 15 analysts rate Wesfarmers shares a strong sell. Five have a hold rating and just one analyst recommends buying the shares.

The average price target of $77.56 implies around 6% downside from the current price, while the most bearish forecast sees the shares plunging more than 20% to $65.10 over the next 12 months.

Morgan Stanley has a sell rating and $79 price target. The broker recently warned that the rally in consumer discretionary stocks has "run ahead of fundamentals" and may not prove durable.

Alto Capital's Tony Locantro is also bearish. He believes Wesfarmers' quality and long-term growth prospects are already largely reflected in the valuation, leaving less room for upside if expectations aren't met.

With FY26 results just days away, Wesfarmers investors may need to ask whether its exceptional businesses can justify an exceptional valuation.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Woman thinking in a supermarket.
Consumer Staples & Discretionary Shares

Buying Coles shares? Here's the dividend yield you'll get today

Coles has impressed dividend investors with its income growth.

Read more »

Hand sketching investment growth concept chart with chalk on blackboard.
Consumer Staples & Discretionary Shares

Temple & Webster vs Harvey Norman: Which beaten-down ASX retailer offers better value?

Temple & Webster vs Harvey Norman—here's which value investors might want to back after a tough year for retail shares.

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
Consumer Staples & Discretionary Shares

Woolworths vs JB Hi-Fi: Which ASX shares to buy now?

Which is the better buy right now: Woolworths’ steady staples or JB Hi-Fi’s value and yield? Here’s my verdict for…

Read more »

Woman holding several shopping bags.
Consumer Staples & Discretionary Shares

Super Retail Group vs JB Hi-Fi: Which retail stock is better for beginners?

Which comes out on top for beginners: Super Retail Group or JB Hi-Fi? We crunch the numbers and explain my…

Read more »

An old dude with a long flowing beard smiles as he bites into a Mexican burrito.
Consumer Staples & Discretionary Shares

Guzman y Gomez in focus as Q1 FY27 sales jump 18.8%

Guzman y Gomez reported 18.8% sales growth and robust expansion plans in its Q1 FY27 update.

Read more »

green arrow rising from within a trolley.
Dividend Investing

Here's the dividend forecast out to 2029 for Woolworths shares

Here’s how big the Woolworths dividends could be in the coming years.

Read more »

two women and a man eating pizza at a party
Consumer Staples & Discretionary Shares

Domino's Pizza Enterprises vs Guzman y Gomez: Which fast food stock offers better value?

Comparing Domino's Pizza and Guzman y Gomez shares on valuation, yield, franking and recent momentum to spot which ASX fast…

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin, contemplating buying ASX shares.
Consumer Staples & Discretionary Shares

CAR Group vs Seek: Which ASX 200 stock is better value?

CAR Group and Seek both lead online classifieds, but which ASX share offers better value for Aussie investors right now?

Read more »