How high do UBS and Macquarie think Zip shares will go?

Even after a jump this week, these shares could be a bargain.

Shares in Zip Co Ltd (ASX: ZIP) surged more than 18% on Thursday after the company reported its full-year results, begging the question, are the shares now fully priced?

While the shares jumped significantly on Thursday, they are 9.3% lower over a 12-month period after pulling back 7.2% on Friday morning to $2.83.

The analysts at Macquarie have had a look at the results and have come up with an outperform rating on the stock, and a bullish share price target which I'll get to shortly.

The team at UBS are also bullish on the company.

Before we get to what the analysts are saying, let's look at what Zip announced this week.

Part of male mannequin dressed in casual clothes holding a sale paper shopping bag.

Image source: Getty Images

Large jump in earnings underpinned Zip share price surge

The buy now, pay later service provider on Thursday announced record cash EBTDA of $268.9 million, up 57.9% on the previous year.

Total transaction volume (TTV) grew to $16.7 billion, up 27.2%, while the number of merchants on Zip's platforms increased 13.8%.

Zip Chief Executive Officer, Cynthia Scott, said regarding the result:

Consistent execution has built the platform to deliver our next phase of growth and innovation. In FY26, we exceeded our targets with record cash earnings of $268.9m, up 57.9%, underpinned by material cash earnings growth in both markets. We maintained strong unit economics, expanded operating leverage and reinforced the value of our differentiated business model. Our focus on exceptional customer experiences is translating into stronger engagement. In the US, we achieved more than 40% growth in both TTV and revenue for a second consecutive year while adding new customers at scale. In ANZ, we returned to revenue and Australian receivables growth, led by the continued success of our Zip Plus product.

Ms Scott said Zip was targeting cash earnings of $340 million in FY27, which would be a 26% increase.

Brokers like the look of Zip shares

UBS said in its note to clients that the outlook for the current year was better than expected, providing comfort around the defensive qualities of the buy now, pay later business model through slowing economic times.

UBS said:

Whilst macro remains key uncertainty into FY27, we have increased confidence around Zip's defensive quality and ability to drive customer growth and transaction frequency. Our US TTV growth forecast of +30% in FY27 is comprised of 9% customer growth and 19% TTV/customer growth, which we view achievable.

UBS has a price target on ZIP shares of $4.70.

Macquarie said "Zip's outlook remains attractive as management executes the market opportunity in the US, supported by performance in AU''.

Macquarie has a price target of $3.50 on Zip shares.

Zip is valued at $3.8 billion.

Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Macquarie Group. The Motley Fool Australia has recommended Macquarie Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

Couple enjoying food at a restaurant.
BNPL shares

What would it take for Zip shares to double?

Could this fallen growth share double over the next few years? I run through the numbers.

Read more »

Woman looking at data on her laptop.
BNPL shares

Is the Zip share price a bargain at $2.09?

I look at the earnings forecasts to see how attractive the shares really are at this price.

Read more »

A couple sits on a sofa, each clutching their heads in horror and disbelief, while looking at a laptop screen.
BNPL shares

Zip shares crash another 11% this week: What is going on?

Here's what brokers expect next.

Read more »

A happy shopper with a wide mouthed smile holds multiple shopping bags up around her shoulders.
BNPL shares

Experts tip battered Zip shares to deliver over 90% returns

Zip’s battered share price could be hiding a much brighter future.

Read more »

A happy shopper with a wide mouthed smile holds multiple shopping bags up around her shoulders.
BNPL shares

Experts tip Afterpay owner Block shares to deliver over 50% returns

Block offers investors a compelling long-term fintech growth opportunity.

Read more »

Scared looking people on a rollercoaster ride representing volatility.
BNPL shares

Why Zip shares took investors on a wild ride in August

Zip shares made some big moves in August. But why?

Read more »

Woman with a concerned look on her face holding a credit card and smartphone.
BNPL shares

Is it time to get greedy with Zip shares?

The buy now, pay later provider has suffered several strong headwinds over the past 12 months.

Read more »

person sitting at outdoor table looking at mobile phone and credit card.
Earnings Results

Zip Co reports record FY26 earnings and outlines growth strategy

The buy now pay later provider delivered a 45.7% increase in net profit after tax to $116.4 million.

Read more »