3 ASX shares I'd buy that are not banks, miners, or supermarkets

I think investors looking beyond the usual market heavyweights have some compelling ASX shares to consider.

Banks, miners, and supermarkets play a big role on the ASX.

But they are not the only places to find compelling long-term opportunities.

I think there are some interesting ASX shares sitting in areas such as wealth technology, healthcare retail, and defence technology. These businesses are exposed to different demand drivers, which can be useful for investors looking beyond the usual market heavyweights.

These are three ASX shares I would consider buying.

Woman in celebratory fist move looking at phone.

Image source: Getty Images

Hub24 Ltd (ASX: HUB)

The first ASX share I would buy is Hub24.

Hub24 provides investment platform technology used by financial advisers and their clients. That may not sound exciting at first, but I think it is an attractive part of the market.

Financial advice is becoming more demanding. Clients may have superannuation, managed accounts, pensions, tax considerations, estate planning needs, and changing retirement goals. Advisers need tools that help them manage that complexity without wasting time on manual administration.

That is where Hub24 has built its position. The platform can become part of an adviser's daily workflow. Once client portfolios, reporting, administration, and managed accounts are running through the system, switching providers is not something most advisers would do lightly. I like that stickiness.

Hub24 can also benefit as more wealth moves through modern platforms. Australia's superannuation and retirement savings pool is enormous, and I think efficient technology will keep becoming more important as investors seek advice and better portfolio management.

Sigma Healthcare Ltd (ASX: SIG)

Sigma is another ASX share I would buy.

I think the attraction with the Chemist Warehouse owner is repeat customer demand.

Pharmacy retail is tied to everyday health, wellness, beauty, personal care, and prescription needs. Customers may walk in for one product and leave with several. That gives the business frequent traffic and plenty of opportunities to deepen customer relationships.

Chemist Warehouse's value proposition is also a major strength in my view.

In a cost-of-living environment, shoppers are highly aware of price. A value-led pharmacy retailer can stay relevant because customers still need health products, but they want to feel they are getting a good deal.

I also think Sigma's scale could become more powerful over time. Larger retail and distribution networks can support stronger supplier relationships, improved logistics, private-label opportunities, better customer data, and category expansion.

DroneShield Ltd (ASX: DRO)

DroneShield provides counter-drone and electronic warfare technology. Its products help customers detect, track, identify, and respond to drones in defence, government, and security settings.

I think this is a market with strong long-term relevance, potentially making it an ASX share to buy and hold.

Drones are changing the way militaries, airports, prisons, public events, and critical infrastructure operators think about security. They can be used for surveillance, disruption, smuggling, or attacks, which creates demand for counter-drone systems.

What I like about DroneShield is that it gives ASX investors exposure to a specialised defence technology niche. Recent contract momentum suggests customers are prepared to spend money on these capabilities, which is important for turning a strong theme into a real business.

This is not a quiet blue-chip share. Contract timing can be uneven, competition can increase, and the share price may remain volatile. But for investors comfortable with risk, I think DroneShield has one of the more interesting growth runways on the ASX.

Foolish Takeaway

The ASX offers more than banks, miners, and supermarkets.

I like the idea of looking for businesses that are exposed to different forms of demand, whether that is better wealth management technology, everyday healthcare spending, or rising security needs. These are very different opportunities, and each carries its own risks.

But for investors willing to look beyond the most familiar parts of the market, I think shares like these show there are still plenty of ways to find long-term growth on the ASX.

Motley Fool contributor Grace Alvino has positions in DroneShield and Hub24. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended DroneShield and Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

Man with hand to his forehead looking at his laptop.
Growth Shares

Droneshield vs Zip Co: Which tech share is the better ASX growth pick?

I unpack Droneshield vs Zip shares to reveal which ASX tech stock looks better for growth-focused investors right now.

Read more »

Woman looking at her computer and pondering something.
Dividend Investing

Insurance Australia Group vs Coles: Which ASX dividend comes out on top?

Should income investors pick Insurance Australia Group or Coles Group? Here’s how their dividends, franking, and value stack up.

Read more »

Two men in suits face off against each other in a boxing ring.
Test Only

Wesfarmers vs Woolworths: Which ASX dividend share looks better this month?

I compare Wesfarmers and Woolworths head-to-head to see which ASX dividend share is better value and income for investors right…

Read more »

Piles of increasing coins alongside an hourglass.
Growth Shares

Why I just invested $1,500 into this top ASX growth share

I’m bullish on the future of this ASX growth share…

Read more »

Couple on their laptop in their home kitchen.
Investing Strategies

Top ASX shares to buy in October 2026

I take a closer look at three ASX shares I would be happy to put fresh money into this month.

Read more »

Woman looking at data on her laptop.
Growth Shares

3 ASX 200 shares I would buy and hold for 10 years

These three businesses have the sort of growth runways I want for a 10-year investment.

Read more »

Person holding a blue chip.
Blue Chip Shares

Fortescue vs National Australia Bank: Which ASX blue chip is the better buy this month?

Fortescue vs National Australia Bank: Which one gets my nod as the better buy right now?

Read more »

Cheerful boyfriend showing mobile phone to girlfriend with a coffee mug in dining room.
Blue Chip Shares

Why I'd buy CBA and Coles shares in October

I take a closer look at two ASX shares I would consider putting fresh money into this month.

Read more »