Which ASX retail company just rejected a deal to buy its Rip Curl stores?

The board couldn't see any value in the proposal.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

KMD Brands Ltd (ASX: KMD) has rejected an offer from US surfwear company Stokehouse Unlimited to buy its Rip Curl business and list it separately on the share market.

KMD said in a statement to the ASX on Tuesday that it had engaged advisers to assess the concept put forward by Stokehouse, "which involved KMD Brands de-merging Rip Curl into a separate NZX and ASX listed company and subsequently merging Rip Curl with Stokehouse''.

KMD said further in its statement to the ASX:

Stokehouse proposed that after the de-merger of Rip Curl from KMD Brands, and its merger with Stokehouse, Stokehouse shareholders would own 22% of the merged entity. This proposed ownership structure is misaligned with the earnings delivered by the Stokehouse and Rip Curl businesses given Stokehouse's immaterial contribution to combined EBITDA, and would unfairly dilute KMD Brands shareholders. In addition, Mr. Naude, the current CEO of Stokehouse, would be Chief Executive of the combined business, and he would lead the business from California.

Surfer riding a wave.

Image source: Getty Images

Not interested in a deal

KMD said that its board had carefully evaluated the proposal and determined it was not in the best interests of shareholders, "as it does not provide a clear path to enhance shareholder value, as compared to the continued execution of the Next Level transformation''.

The board said there were several reasons for its decision, including that the suite of brands within its own business was highly complementary.

They also said the Stokehouse business had limited scale and profitability and "has significant debt relative to its earnings profile''.

They also said:

There is no new capital being introduced by Stokehouse, and instead the transaction concept relies on a large capital raising by the smaller demerged Rip Curl-Stokehouse entity which would create significant further dilution for KMD Brands shareholders in addition to the dilution they would suffer through Stokehouse shareholders owning 22% of the demerged Rip Curl entity.

No value being created

KMD brands Chair David Kirk said the Stokehouse proposal, "creates no value for shareholders and is challenging from an execution standpoint''.

In addition, the combination of multiple surf brands that directly compete with each other is not a strategy that has proven effective. Our focus remains on executing the Next Level strategy, which has already gained momentum.

KMD Brands shares were 3.2% higher at 16 cents on Tuesday morning. The company's shares were changing hands at a 12-month low of 15.5 cents on Monday.

The company was valued at $110.3 million at the close of trade on Monday.

KMD will release its first-half results to the market tomorrow, 25 March.

Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A woman in her 20s holds a glass of milk up towards her face as if to drink it but makes a grimacing face as though she has smelt that the milk might be off or soured.
Consumer Staples & Discretionary Shares

Down 39% in 2026, is this ASX 200 stock becoming a falling knife?

A2 Milk shares are sliding again.

Read more »

Woman thinking in a supermarket.
Consumer Staples & Discretionary Shares

Buying Woolworths shares? Here's the yield you'll get today

Woolworths' current yield could be deceiving.

Read more »

Red sell button on an Apple keyboard.
Broker Notes

Sell alert! Why this expert is calling time on Endeavour and A2 Milk shares

A leading analyst forecasts ongoing headwinds for Endeavour and A2 Milk shares.

Read more »

Woman with headphones on relaxing and looking at her phone happily.
Consumer Staples & Discretionary Shares

Bell Potter is tipping a 40% rebound for this ASX consumer discretionary stock

This retailer could be a buy low candidate.

Read more »

A mechanic rests his arms on a car he's working on, looking under the bonnet with a glum look on his face.
Consumer Staples & Discretionary Shares

Down more than 90% over a year, is it time to buy Bapcor shares?

Good value or is there worse to come? We ask the experts.

Read more »

a woman pushes a man standing in a shopping trolley pointing ahead far off into the distance.
Consumer Staples & Discretionary Shares

Woolworths shares jump 5% as broker tips more upside

Woolworths rebounds after a rough month.

Read more »

Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.
Consumer Staples & Discretionary Shares

Why investors may regret ignoring this ASX wine stock today

After jumping 6% in a month, is this beaten-down ASX share finally ready to soar?

Read more »

Cow.
Consumer Staples & Discretionary Shares

Elders posts higher HY26 profit and holds interim dividend

Elders posts higher first-half earnings and declares an 18c fully franked interim dividend.

Read more »