The Premier Investments Ltd (ASX: PMV) share price is in focus today after the company reported a statutory net profit after tax (NPAT) of $101.7 million for the first half of FY26 and declared a fully franked interim dividend of 45 cents per share.

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What did Premier Investments report?
- Statutory NPAT: $101.7 million for 1H26
- Profit before tax (PBT, excl. significant items): $141.9 million, down 4.3% vs 1H25
- Premier Retail EBIT: $119.3 million with a margin of 26.4%
- Total group sales: $452.8 million (Peter Alexander: $312.3m, up 4.9%; Smiggle: $140.5m, down 10.7%)
- Gross margin: 66.9%
- Fully franked interim dividend: 45 cents per share
What else do investors need to know?
Premier's result was driven by steady growth from its Peter Alexander brand, while Smiggle sales declined as the company continued rationalising its store network. The board has reaffirmed a two-brand retail structure, with clear leadership now in place—Judy Coomber at Peter Alexander and newly appointed Georgia Chewing at Smiggle.
Premier has also made progress with its capital management initiatives, maintaining $360.1 million in cash and confirming a $100 million on-market share buyback announced in December 2025. The company's strong balance sheet positions it well to pursue further growth and manage ongoing volatility in the retail environment.
What did Premier Investments management say?
Chairman Solomon Lew said:
Today, we have a leaner business. The Premier Investments Board is keen to see our brands operate with the speed and agility required to keep pace with consumer trends and spending volatility… In Judy Coomber (Managing Director – Peter Alexander), Georgia Chewing (Managing Director – Smiggle) and John Bryce (Premier Retail CFO) we have proven retailers to drive the business forward.
What's next for Premier Investments?
Looking forward, Premier Investments expects continued strong performance from Peter Alexander, with the first seven weeks of 2H26 already tracking ahead of the previous half's growth rate. The company will focus on expanding the Peter Alexander brand locally and internationally, including potential new store formats and wholesale partnerships.
For Smiggle, 2H26 will be a transition period focused on product innovation and repositioning the brand to its core customer group of 6-12 year olds. Management is targeting a return to growth for Smiggle in 1H27, supported by refreshed leadership and strategy.
Premier Investments share price snapshot
Over the past 12 months, Premier Investments shares have declined 40%, trailing the S&P/ASX 200 Index (ASX: XJO) which has risen 7% over the same period.