Some ASX exchange-traded funds (ETFs) dominate headlines and investor portfolios.
For example, funds tracking the S&P 500 or the Nasdaq 100 indices are widely discussed and heavily owned.
But the Australian ETF market is far broader than those familiar names. In fact, a number of lesser-known funds provide exposure to interesting strategies, sectors, and regions that could play an important role in a diversified portfolio.
Here are five ASX ETFs that may not always grab the spotlight but could still be worth a closer look.

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Betashares Global Cash Flow Kings ETF (ASX: CFLO)
The Betashares Global Cash Flow Kings ETF focuses on a metric that many investors overlook: free cash flow.
Instead of simply selecting companies based on size or revenue growth, this fund targets businesses that generate large amounts of cash relative to their market value. That cash can be reinvested into growth, used for acquisitions, or returned to shareholders.
Its holdings include companies such as ASML (NASDAQ: ASML), Alphabet (NASDAQ: GOOGL), and Visa (NYSE: V). These are businesses with strong competitive positions and the ability to generate significant cash flows year after year.
By focusing on this financial strength, the Betashares Global Cash Flow Kings ETF aims to capture companies that combine quality with shareholder-friendly economics.
Betashares India Quality ETF (ASX: IIND)
India is one of the fastest-growing major economies in the world, but it remains underrepresented in many global portfolios.
The Betashares India Quality ETF gives investors exposure to leading Indian companies that meet strict quality and profitability criteria.
The portfolio includes businesses such as Infosys (NYSE: INFY), which is a global IT services leader, and HDFC Bank (NSEI: HDFCBANK), one of India's largest private sector banks.
With a young population, rising middle-class consumption, and increasing digital adoption, India's economy could expand significantly over the coming decades. This ETF provides a focused way to participate in that growth.
VanEck Global Defence ETF (ASX: ARMR)
Defence spending is rising around the world as governments increase military investment and modernise their capabilities.
The VanEck Global Defence ETF provides exposure to companies that supply equipment, technology, and services to defence organisations.
Its holdings include major defence contractors such as Lockheed Martin (NYSE: LMT), Northrop Grumman (NYSE: NOC), and BAE Systems (LSE: BA).
These businesses often operate under long-term government contracts, which can provide stable revenues and strong visibility over future earnings.
iShares Global Consumer Staples ETF (ASX: IXI)
While many ETFs focus on high-growth industries, the iShares Global Consumer Staples ETF takes a different approach.
This fund invests in companies that produce everyday goods such as food, beverages, and household products. These businesses tend to benefit from steady demand regardless of economic conditions.
Holdings include global giants like Procter & Gamble (NYSE: PG), Coca-Cola (NYSE: KO), and Costco Wholesale (NASDAQ: COST).
Although they may not deliver explosive growth, these companies often provide reliable earnings and strong brand power that can endure for decades.
Global X Battery Tech & Lithium ETF (ASX: ACDC)
The shift toward electrification and renewable energy is driving strong demand for battery technology and lithium.
The Global X Battery Tech & Lithium ETF focuses on companies involved in battery production, electric vehicles, and lithium mining.
Its portfolio includes companies such as Contemporary Amperex Technology, which is one of the world's largest battery manufacturers, and Albemarle (NYSE: ALB), a major lithium producer.
As electric vehicles, energy storage, and clean energy infrastructure continue expanding, companies linked to this supply chain could play an increasingly important role in the global economy.