The Super Retail Group Ltd (ASX: SUL) share price is in focus after the company reported first-half sales climbing 4.2% to $2.2 billion, while normalised NPAT declined 6.8% to $121.9 million.

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What did Super Retail Group report?
- Group sales up 4.2% to $2.2 billion
- Group like-for-like sales rose 2.5%
- Normalised NPAT down 6.8% to $121.9 million; statutory NPAT of $104.1 million
- Segment EBITDA up 2.2% to $402 million
- Fully franked interim dividend of 32 cents per share
- Online sales up 9% to $312 million
What else do investors need to know?
Super Retail Group's brands delivered varied performances, with Macpac outpacing the group at 13.1% sales growth, while BCF saw modest gains amid challenging weather conditions in some regions. Active club membership grew 8% to 13 million, now accounting for a bigger share of sales, pointing to growing customer engagement.
Store network changes saw 16 new openings and 10 closures, with ongoing investment in omni-channel capabilities and a new national distribution centre in Truganina, Victoria, expected to drive future efficiencies. The balance sheet remains solid with no drawn bank debt and $108 million cash.
What did Super Retail Group management say?
Group Managing Director and CEO Paul Bradshaw said:
Super Retail Group delivered first half sales growth of four per cent—a solid outcome considering the competitive retail environment and challenging conditions, notably for rebel and BCF, during the period. We were pleased with the continued momentum from Supercheap Auto, delivering steady growth, market share gains in its core auto category, and benefiting in market from the new Spend & Get loyalty program… I would like to acknowledge the dedication and contribution of our 16,000 team members, whose efforts have been central to delivering this result.
What's next for Super Retail Group?
The company is planning 12 new store openings in the second half of FY26 and is progressing major projects such as the new distribution centre and HR/payroll systems. Early trading in the second half has seen positive sales momentum, with like-for-like sales up 3.5% and total sales rising 5% over the first eight weeks, suggesting ongoing resilience.
Super Retail Group targets capex of $155 million in FY26, focused on network expansion and digital investment. Management remains confident its strong balance sheet positions it well for both investment opportunities and navigating competitive market dynamics.
Super Retail Group share price snapshot
Over the past year, the Super Retail Group shares have risen 6%, trailing the S&P/ASX 200 Index (ASX: XJO) which has risen 11% over the same period.