Hub24 Ltd (ASX: HUB) shares have stormed higher today following the company's half-year results announcement this morning. The increase has helped push the S&P/ASX 200 Index (ASX: XJO) to a new all-time high in lunchtime trade.
At the time of writing, Hub24 shares are up 12.15% to $96.71 a piece. The latest uptick means the diversified financial services company's shares are now 0.89% higher year-to-date and 13.13% higher than their trading price this time last year.
Investors are flocking to the stock after the company posted a significant increase across the board.
In its announcement ahead of the ASX open this morning, Hub24 reported a 26% hike in revenue for the six months ended 31st December 2025. It also reported a huge 60% increase in its group underlying net profit after tax (NPAT), an 80% increase in statutory NPAT, and a 35% rise in its group underlying EBITDA.
The strong results meant the company was able to hike its full-franked interim dividend payment 50% higher to 36 cents per share.
The result beat market estimates across nearly every metric.
And investors are thrilled.
The good news comes on the back of record Q2 FY26 inflows, which the company posted last month.
So, are the shares a buy, sell or hold following the result?
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Here's what analysts think of the Hub24 shares for 2026
Analysts were already bullish on Hub24 shares, and we will likely see many of them confirm or adjust their positions on the stock in the coming days.
Even after today's upswing, analysts think there is plenty more room for the shares to run this year.
At the time of writing, 10 out of 17 analysts have a buy or strong buy rating on Hub24 shares. The average target price is $112.58 per share, implying a potential 16.97% upside for investors.
But some analysts are even more optimistic about the stock this year. The maximum target price is $138.10 a piece, implying the shares could soar 43.93% over the next 12 months from the current trading price.
Earlier this week, the team at Bell Potter said it believes Hub24 is well-positioned for strong growth this year, thanks to structural tailwinds and the quality of its platform.
Hub24 also upgraded its FY27 Platform FUA target to $160 billion to $170 billion (excluding PARS FUA), up from the previous target of $148 billion to $162 billion. However, this is mostly in line with current analyst estimates.
