The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the company reported a record first half revenue of $2.2 billion and normalised profit before tax expected between $172 million and $175 million.
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What did Super Retail Group report?
- Group revenue for H1 FY26 is anticipated at $2.2 billion, up from the prior year.
- Normalised profit before tax (PBT) forecast between $172 million and $175 million.
- Supercheap Auto posted $813 million in revenue and PBT of $101–$102 million.
- rebel reported $741 million in revenue and $53 million PBT.
- BCF contributed $520 million in revenue and $39 million PBT; Macpac added $122 million in sales and $7 million PBT.
- Group like-for-like sales up 2.5%, with strong growth in Macpac (7.8%) and Supercheap Auto (3.5%).
What else do investors need to know?
The Group reported robust sales performance despite higher promotional activity, which weighed on gross margins, particularly at rebel. Store network activity was high, with 7 new store openings, 6 closures, and 3 refurbishments or relocations completed during the half.
Group and unallocated costs included duplication expenses for a new distribution centre in Victoria and the launch of a new HR and payroll platform, both on track for completion in the second half of the financial year. At the end of the half, Super Retail Group maintained a positive cash balance and no drawn bank debt.
What did Super Retail Group management say?
Group Managing Director and CEO Paul Bradshaw said:
I am pleased to report that Super Retail Group has delivered another record first half sales result. The Group traded well, albeit with an elevated level of promotional intensity impacting realised gross margins, most notably in rebel.
What's next for Super Retail Group?
The Group expects to finalise its first half results and provide a more comprehensive update during its interim results presentation on 26 February 2026. Key projects—including a new distribution centre and upgraded payroll system—remain on track to go live in the second half, supporting ongoing operational improvements.
Management continues to focus on balancing growth in sales with disciplined cost and margin management as the business navigates a dynamic retail environment.
Super Retail Group share price snapshot
Over the past 12 months, Super Retail Group shares have risen 3%, trailing the S&P/ASX 200 Index (ASX: XJO) which has increased 6% over the same period.
