Down 56% in 2025, are Treasury Wine shares a good buy for 2026?

A leading investment expert offers his outlook for Treasury Wine's beaten-down shares.

| More on:
Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  •  Treasury Wine Estates shares are finishing off a challenging year.
  • The company's shares have fallen 55.5% year to date, exacerbated by a recent downgrade in earnings expectations.
  • With management taking steps to address challenges in key markets, Bell Potter's Christopher Watt notes long-term potential in luxury wine amid calculated risks.

Treasury Wine Estates Ltd (ASX: TWE) shares are marching higher today.

Shares in the S&P/ASX 200 Index (ASX: XJO) global wine company closed yesterday trading for $4.95. In early afternoon trade on Tuesday, shares are changing hands for $5.035 apiece, up 1.7%.

For some context, the ASX 200 is up 0.8% at this same time.

As you're likely aware (or should be if you read the headline!), today's outperformance is not par for the course for Treasury Wine shares this year.

Despite today's welcome boost, shares in the ASX 200 wine stock remain down 55.5% year to date.

Those losses will have only been modestly eased by the 40 cents per share in partly franked dividends Treasury Wine paid to eligible stockholders over the year. The ASX 200 stock trades on a trailing dividend yield of 7.9%.

So, after this horror year, is the company now a good buy for 2026?

Should you buy Treasury Wine shares today?

Bell Potter Securities' Christopher Watt recently ran his slide rule over the Aussie wine company (courtesy of The Bull).

"This global wine giant owns the premium Penfolds brand, among other labels," Watt said.

As for the big decline in Treasury Wine shares, he noted, "The share price recently plunged after TWE downgraded earnings."

Watt explained:

The company now expects earnings before interest and tax (EBIT) to range between $225 million and $235 million in the first half of fiscal year 2026. Prior EBIT consensus was $334 million.

Indeed, even at the higher end of its revised guidance, investors will have taken note that Treasury Wine's first-half earnings forecast is down a sharp 30%.

"We are currently experiencing category weakness in the US and China, two of our key growth markets, which will impact our business performance in the near-term," Treasury Wine CEO Sam Fischer said.

But Watt noted that management isn't sitting on its laurels.

He said:

The company is taking action to restore channel distribution and is actively reducing inventory levels across China and the United States. The shares have fallen from $7.88 on July 1 to trade at $4.80 on December 18.

Despite that steep sell-down, Watt isn't quite ready to pull the trigger yet, issuing a hold recommendation on Treasury Wine shares.

According to Watt:

TWE has a strategy, but a recovery will take time. At these price levels, patient investors can hold as the transition towards luxury wine remains a long-term positive. The stock carries calculated risk, so investors should continue to monitor news developments.

Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Treasury Wine Estates. The Motley Fool Australia has positions in and has recommended Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A farmer uses a digital device in a green field.
Consumer Staples & Discretionary Shares

Two ASX consumer staples shares to buy on the cheap

Can these two companies shake off a tough 12 months and rebound?

Read more »

Beef cattle in stockyard.
Consumer Staples & Discretionary Shares

Queensland floods to have a 'material' impact on this ASX agricultural stock's earnings

This company is likely to experience a material hit to earnings as a result of the floods in Queensland.

Read more »

A wine technician in overalls holds a glass of red wine up to the light and studies it.
Consumer Staples & Discretionary Shares

Treasury Wine shares keep the good times flowing

Brokers warn that the current lift is likely to be fragile.

Read more »

A man pushes a supermarket trolley with phone in hand down a supermarket aisle looking at the products on the shelves.
Consumer Staples & Discretionary Shares

Are Coles or Woolworths shares a better buy in 2026?

Which supermarket giant is the better buy this year?

Read more »

Young fruit picker clipping bunch of grapes in vineyard.
Consumer Staples & Discretionary Shares

Down over 50%, is this the ASX 200's greatest recovery share for 2026?

After a brutal year, Treasury Wine shares have been deeply sold off. Is a recovery starting to take shape for…

Read more »

A car dealer stands amid a selection of cars parked in a showroom.
Consumer Staples & Discretionary Shares

This ASX All Ords stock edges lower as investors digest key milestone

After completing a major acquisition, this ASX All Ords stock is back in focus as investors assess the next phase.

Read more »

A little boy surrounded by green grass and trees looks up at the sky, waiting for rain or sunshine.
Consumer Staples & Discretionary Shares

Why is Cobram Estate rocketing 17% today?

Cobram Estate shares jump 17% today after a broker upgrade and renewed confidence in its US growth plans.

Read more »

A young farnmer raise his arms to the sky as he stands in a lush field of wheat or farmland.
Consumer Staples & Discretionary Shares

These agricultural stocks are fundamentally undervalued, Bell Potter says

Bell Potter has named three stocks in the agricultural sector that it believes to be fundamentally undervalued.

Read more »