What I'd buy first if the ASX share market fell 30%

Market crashes are opportunities to buy quality at a discount.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • During a 30% market crash, it’s important to look past the panic and focus on buying resilient, world-class ASX shares positioned for long-term growth, rather than trying to time the market or chase speculative rebounds.
  • ResMed, with its leading role in addressing global sleep apnoea needs, Pro Medicus, renowned for its scalable medical imaging solutions, and REA Group, dominating the online property market, are deemed excellent buy opportunities by brokers during downturns.
  • These companies, backed by buy ratings and significant price targets from brokers like Macquarie and Bell Potter, are well-positioned for recovery and continued growth, leveraging their strong market positions and product innovations despite short-term market volatility.

A 30% crash feels catastrophic while it is happening. Screens are red, headlines are alarming, and even seasoned investors start questioning themselves.

But look beyond the panic and you will notice something far more important: every major market crash in history has eventually given way to a powerful recovery.

For long-term investors, a deep selloff isn't the moment to run, it is the moment to act.

If the ASX fell 30%, I wouldn't be trying to guess the bottom or chase speculative rebounds. I would be buying world-class Australian shares with dominant positions, global revenue opportunities, and huge long-term growth runways.

And three that stand out above the rest and are rated as buys by brokers are named below:

Worried man sitting at desk in front of PC with his head in his hands.

Image source: Getty Images

ResMed Inc. (ASX: RMD)

ResMed would remain my first port of call in a major downturn. The company serves a global sleep apnoea and respiratory care market estimated to include more than one billion people, most of whom are still undiagnosed.

As awareness improves and clinical screening expands, ResMed is positioned to capture enormous long-term demand for devices, masks, and its cloud-connected monitoring software.

If a market crash dragged ResMed down significantly, I would see that as an opportunity to buy a global healthcare leader at a rare discount.

Macquarie currently has an outperform rating and $49.20 price target on its shares.

Pro Medicus Ltd (ASX: PME)

If the ASX sold off heavily and high-quality growth stocks were thrown out indiscriminately, Pro Medicus would quickly move near the top of my buy list. This is one of the most profitable and scalable software businesses in the entire country, with gross margins and cash generation that most companies can only dream of.

Its flagship Visage imaging platform continues winning major contracts with leading US hospitals, creating significant long-term revenue visibility. Radiologists, which are in short supply, and health systems rely on fast, reliable, cloud-based imaging, and Visage has become the gold standard in the industry.

Bell Potter recently upgraded its shares to a buy rating with a $320.00 price target.

REA Group Ltd (ASX: REA)

A third outstanding business I would target is REA Group, the dominant force in Australia's online property advertising market.

REA Group has built one of the strongest digital network effects in the country, buyers flock to the platform because it has the most listings, and sellers flock to the platform because it has the most buyers.

This virtuous cycle gives REA Group significant pricing power and the ability to keep expanding into adjacent services such as financial products, landlord tools, and international ventures. Even during softer periods in the housing cycle, REA Group continues to grow revenue through depth products and premium placement offerings.

A major market crash wouldn't change the long-term direction of Australia's property market, nor would it diminish REA's dominance. It would simply make one of Australia's strongest digital businesses cheaper.

Bell Potter has a buy rating and $244.00 price target on the realestate.com.au operator's shares.

Motley Fool contributor James Mickleboro has positions in Pro Medicus, REA Group, and ResMed. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Macquarie Group and ResMed. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended Pro Medicus. The Motley Fool Australia has positions in and has recommended Macquarie Group and ResMed. The Motley Fool Australia has recommended Pro Medicus. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Excited couple celebrating success while looking at smartphone.
How to invest

How to build a $1 million ASX share portfolio from zero

The share market is a great place to build serious wealth. Here's how to do it from zero.

Read more »

Cheerful boyfriend showing mobile phone to girlfriend with a coffee mug in dining room.
How to invest

How I would use Warren Buffett's golden rules to build wealth with ASX shares

For ASX investors, I think the key is focusing on quality businesses that can become more valuable over time.

Read more »

Happy young couple saving money in piggy bank.
How to invest

How I'd aim to build $10,000 a year in passive income from ASX shares

The share market can be a great place to build wealth.

Read more »

Smiling young parents with their daughter dream of success.
How to invest

How to stop wasting money and start building wealth with ASX shares

The best results often come from doing the basics well: spending less than you earn, investing the difference, and staying…

Read more »

Smiling man points to graph comparing different companies.
How to invest

How to turn $20,000 into $200,000 with ASX shares

It doesn't happen overnight, but it is possible to 10x a portfolio.

Read more »

A man rests his chin in his hands, pondering what is the answer?
How to invest

How to start investing in ASX shares with just $500

You do not need thousands of dollars to start investing in ASX shares.

Read more »

A male executive worker wearing glasses and a blue collared shirt looks at his laptop screen with a concerned look on his face and his hand to his forehead.
How to invest

How to invest in ASX shares when you don't know what to buy

The hardest part of investing is not always finding ideas. Sometimes it is dealing with too many of them.

Read more »

Couple holding a piggy bank, symbolising superannuation.
How to invest

How I'd invest if I wanted to retire with $1 million in ASX shares

The hardest part of building a $1 million portfolio may not be the maths. It may be staying invested through…

Read more »