This ASX 200 consumer stock could generate better than 30% returns, and has started the year well

This high-end appliance maker has had a strong start to the year, but are the shares still a bargain?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • Breville shares are up strongly on a positive trading update.
  • The company is investing in new technology, and moving manufacturing out of China.
  • E&P Capital says the company's shares are undervalued.

Shares in Breville Group Ltd (ASX: BRG) have jumped on a positive trading update, with one broker tipping they have further to run.

The company's managing director Jim Clayton told the Breville annual general meeting (AGM) on Thursday that the company was performing well both in terms of new products and markets, "and, year-to-date, positive trends continue, though the most important months of the half still lie in front of us''.

A smiling woman sips coffee at a cafe ready to learn about ASX investing concepts.

Image source: Getty Images

Top end consumers holding firm

Mr Clayton said the "premium consumer" was proving reasonable resilient, and the company's plans to avoid undue impacts from US tariffs were also shaping up well.

He said in his AGM address:

I am … pleased to report that our manufacturing diversification project is progressing well. In Phase I, we prioritised speed and quality. We are on track, and as forecasted, we will have US products representing 80% of gross profit dollars manufactured outside of China by the end of the half. In the second half, we will continue to migrate additional products as well as begin Phase II for products already moved, which is increased localisation and cost optimisation.

Breville makes the majority of its money from high-end coffee machines, with a recent research report from Citi, which surveyed coffee drinkers in several markets, predicting strong growth in the sector, in part buoyed by more people working from home.

The company is also investing in new technology, with Mr Clayton telling the AGM that Breville last month released an innovative toaster – the Eye Q – which determines whether toast is cooked properly using a visual sensor instead of relying on time alone.

Shares looking cheap

E&P Capital analyst Oliver Coulon said management's AGM addresses indicated that Breville was travelling well, while noting that the second quarter, which includes Black Friday sales and the Christmas shopping period, were responsible for about 40% of the company's annual sales.

Mr Coulon noted that while some international retailers had reported weak results recently, Breville was exposed to different, premium consumers.

Mr Coulon has a 12 month price target of $41.19 on Breville shares, compared with $31.44 on Thursday morning, up 6.8%.

If his price target is achieved, it would constitute a shareholder return of 31%, before factoring in dividends.

 Mr Coulon said the company's share price has, "underperformed meaningfully since its FY25 result''.

He went on to say:

We'd expect a bounce today in the share price on the supportive commentary, and news flow offshore that suggests the Supreme Court may be sceptical about the legality of Trump's retaliatory tariff regime.  

Breville was valued at $4.26 billion at the close of trade on Wednesday.

Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Woman customer and grocery shopping cart in supermarket store, retail outlet or mall shop. Female shopper pushing trolley in shelf aisle to buy discount groceries, sale goods and brand offers.
Broker Notes

Should you buy Woolworths shares for the 'steady dividends'?

A leading analyst provides his outlook for Woolworths rebounding shares.

Read more »

A close up of a casino card dealer's hands shuffling a deck of cards at a professional gambling table with the eager faces of casino patrons in the background.
Share Gainers

Why is everyone buying Tabcorp shares this week?

Here's what is driving the latest price momentum for Tabcorp shares, and what to expect next.

Read more »

A group of people clink wine glasses in an outdoor, late afternoon setting to celebrate the rising Treasury Wine share price
Consumer Staples & Discretionary Shares

Why are Treasury Wine shares rocketing 16% today?

Investors are piling into Treasury Wine shares on Wednesday. But why?

Read more »

A happy couple drinking red wine in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine Estates improves depletions and unveils regional model

Treasury Wine Estates improves depletions momentum and announces a new global operating model alongside key leadership changes.

Read more »

Woman chooses vegetables for dinner, smiling and looking at camera.
Broker Notes

3 reasons to buy Coles shares today

A leading analyst expects Coles shares are well-placed to outperform. But why?

Read more »

A woman looks quizzical while looking at a dollar sign in the air.
Consumer Staples & Discretionary Shares

Is the Coles share price an opportunity too good to pass up?

Could Coles be a strong performer in the coming months?

Read more »

A woman in jeans and a casual jumper leans on her car and looks seriously at her mobile phone while her vehicle is charged at an electic vehicle recharging station.
Consumer Staples & Discretionary Shares

Why fuel prices could be quietly powering this ASX car stock higher

But it’s not a simple case of “EV demand up, share price up”.

Read more »

A group of three young men sit on a sofa in a home environment with a bowl of popcorn and beer bottles in front of them cheering on one of their teams on a phone.
Consumer Staples & Discretionary Shares

Guess which ASX stock is closing in on its multi-year high

Tabcorp shares are back near their highs after a strong 12-month run.

Read more »