Up 196% since April, why this ASX 200 tech stock still offers a 'substantial opportunity'

A top fund manager forecasts more growth ahead for this rocketing ASX 200 tech company.

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Key points

  • Life360 has surged 196.4% since April, driven by positive market sentiment and rising interest in its family-oriented location-sharing software.
  • Ellerston Capital reports a significant profit from its initial investment, remains optimistic about Life360's medium-term outlook, and notes the company's significant revenue growth potential compared to peers.
  • Life360 is enhancing its offerings with new products, such as a pet tracker, and aims to leverage its high-quality live location database to expand scalable advertising ventures, promising potential revenue growth.

S&P/ASX 200 Index (ASX: XJO) tech stock Life360 Inc (ASX: 360) has come roaring back from its recent April lows.

On 7 April, you could have bought shares in the company, which develops family-oriented software for location sharing, for $16.74 each.

During the Friday lunch hour today, shares are up 1.1%, changing hands for $49.62 apiece.

That sees the Life360 share price up a blistering 196.4% in less than six months. That's enough to turn a $5,000 investment into $14,821.

But if you think you've missed the boat on this surging ASX 200 tech stock, you might want to think again.

According to Jack Briggs, co-portfolio manager of the Ellerston Capital mid-caps fund, Life360's medium-term outlook remains positive (courtesy of The Australian Financial Review).

ASX 200 tech stock eyeing substantial revenue growth

Life360 remains one of the mid-cap fund's top holdings.

"Ellerston first invested at around $7 in mid-2023 and has actively managed the position since," Briggs said.

Meaning that at today's prices, the fund will have booked a profit of some 609% on its initial investment in the ASX 200 tech stock.

He noted that with the material share price increased, the fund has somewhat trimmed its holdings.

"While we continue to hold a meaningful stake, our current position size is lower than our average over this time, reflecting a more balanced assessment of risk versus return at today's valuation," Briggs said.

As for the company's growth outlook, Briggs noted (quoted by the AFR):

We remain positive on the medium-term outlook. Life360 is the 13th most-used app in the US App Store by daily active users, yet in 2024 it generated US$372 million in revenue, while the other top 20 apps delivered a minimum of US$3.6 billion each. This almost tenfold gap highlights the substantial opportunity.

Briggs added:

Life360's membership product that focuses on driver safety and roadside assistance has proven it can increase monetisation. It's offering its product at a substantial discount to competitors by leveraging its customer base. As a result, it can achieve materially lower customer acquisition costs than traditional roadside assistance competitors.

Atop assisting with human safety, Briggs noted the ASX 200 tech stock could boost revenues by helping keep the family pets safe as well.

"We expect Life360 to repeat this model and expand its family-focused offerings like its recently launched pet tracker," he said.

Looking ahead, Briggs concluded:

We are also excited by the value inherent in Life360's live location database which is unique globally in its quality and scale. It is still early in the journey of offering advertisers digestible, scalable, targeted and measurable advertising products, but we believe the value of the data is so significant that strong revenue will accrue.

Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Life360. The Motley Fool Australia has positions in and has recommended Life360. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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