The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the company reported group like-for-like sales growth of 2.6% and total sales growth of 4.5% for the first 16 weeks of FY26.
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What did Super Retail Group report?
- Group like-for-like (LFL) sales up 2.6% vs prior year
- Total group sales rose 4.5% for weeks 1–16 of FY26
- Supercheap Auto LFL sales up 2.6%; total sales up 4.6%
- Macpac stores saw the strongest LFL growth, up 8.5%; total sales up 16.9%
- Group gross margin remained stable year-on-year
- Rebel LFL sales gained 3.2%; BCF LFL edged up 0.3%
What else do investors need to know?
Supercheap Auto's positive performance continued, helped by key product categories like filtration and braking. The newly launched Spend & Get loyalty program is now in-market, aiming to boost customer engagement and sales without impacting margins.
Rebel sales reflected mixed demand, with softness in some categories offset by growth in footwear. Macpac's strong results were boosted by new store openings, while BCF managed steady improvement despite a challenging period with softer Father's Day trade and weather impacts.
What's next for Super Retail Group?
Management indicated that the first half result will largely depend on trading during the busy upcoming Christmas and cyber sales period. The company expects consumers will continue to look for value as they carefully manage spending, even as macro conditions improve.
Super Retail Group's focus remains on delivering value-led offers, expanding programs like Spend & Get, and supporting strong trading during key retail events.
Super Retail Group share price snapshot
Super Retail shares have risen 2% over the past yer, trailing the S&P/ASX 200 Index (ASX: XJO) which has risen around 8% over the same period.
