While many investors are chasing high-flying tech and healthcare names, sometimes the biggest opportunities lie where sentiment is weakest.
One such name currently trading under the radar is Endeavour Group Ltd (ASX: EDV). It is the ASX 200 stock behind Dan Murphy's, BWS, and ALH Hotels.
The company has had a rough 12 months, with its share price sliding around 25% since this time last year.
Softer consumer spending and unfavourable trends have weighed heavily on investor sentiment. But could the market be too pessimistic?
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Still a dominant player
Despite the share price decline, Endeavour remains the clear market leader in Australian liquor retail, with a nationwide store footprint and unmatched brand recognition.
It currently boasts an omnichannel network of more than 1,675 stores, 344 hotels, and scalable digital platforms in its websites and apps.
In addition, the ASX 200 stock highlights that its customer base is large, growing, and highly engaged. At the last count, it had over 4.5 million active My Dan's members.
Overall, this offers significant earnings leverage once consumer confidence improves. Which may not be far off given the outlook for further interest rate cuts from the RBA in 2025 and 2026.
Decent potential returns
A number of analysts haven't written the business off.
One of those is Morgans, which recently put an accumulate rating and $4.35 price target on its shares.
Based on its current share price of $4.03, this implies potential upside of 8% for investors over the next 12 months.
To put this into context, a $10,000 investment would turn into $10,800 if the broker is on the money with its recommendation.
But the returns don't stop there.
Decent dividend yields
For income-focused investors, Endeavour's dividends could make the waiting for a sustained turnaround easier.
The ASX 200 stock is forecast by Morgans to pay fully franked dividends of 19 cents per share in FY 2025 and then 21 cents per share in FY 2026. This equates to attractive dividend yields of around 4.7% and 5.2%, respectively.
Those are good payouts and supported by a business with strong brands, recurring customer demand, and significant long-term earnings potential.
In addition, with interest rates expected to fall over the course of the year, these yields look set to be comfortably higher than what you will find from savings accounts and term deposits.
And combined with its potential share price upside, a total return of approximately 13% could be on the cards for buyers at current levels.
