Investing in ASX shares is one of the most effective ways to build long-term wealth. But even seasoned investors make mistakes — and some of them can significantly impact your returns over time.
If you're just getting started, or even if you've been in the market for a while, it pays to know where the pitfalls are and how to sidestep them. Here are three of the most common investing mistakes when it comes to ASX shares — and how you can avoid making them.
Chasing the hottest ASX shares
It is tempting to jump into whatever's booming. Whether it is uranium stocks, AI shares, or some speculative small cap promising the world, many investors fall into the trap of jumping in without thinking.
The risk? Buying high and selling low when hype turns to disappointment. This cycle can repeat itself and erode your capital over time.
Instead, investors ought to focus on long-term fundamentals, not short-term noise. A quality ASX share doesn't always move in a straight line, but it tends to reward patient investors. Warren Buffett once quipped: "I buy on the assumption that they could close the market the next day and not reopen it for five years." If you're not willing to do this, it may be speculation, not investment.
Ignoring diversification
Putting too much money into one company, one sector, or even just Australian stocks is riskier than it seems. If that one pick disappoints — whether it's due to a profit downgrade, regulatory change, or market cycle — your entire portfolio could suffer.
This mistake often shows up when investors "go all in" on banks, miners, or property stocks — because they're familiar names.
Spread your investments across different sectors and, ideally, different types of assets or regions. You don't need to own dozens of stocks — even five to ten well-chosen shares across tech, healthcare, financials, and infrastructure can go a long way. You can also use ASX ETFs to spread your risk across different regions. This includes the Vanguard Msci Index International Shares ETF (ASX: VGS) or the iShares S&P 500 ETF (ASX: IVV).
Letting emotions drive decisions
Markets go up and down — and when they fall, it can be unsettling. Many investors panic when they see red and sell quality ASX shares at a loss, only to watch them rebound later. Others get greedy during bull runs and take on more risk than they can handle.
Emotion-driven decisions often lead to bad timing, and bad timing can destroy long-term returns.
One of the best ways to take emotion out of the equation is to use dollar-cost averaging (DCT) — investing a set amount at regular intervals, regardless of market conditions. This keeps you consistent, helps smooth out volatility, and removes the temptation to time the market.
Foolish takeaway
Mistakes are part of investing — but they don't have to be costly. By staying grounded, spreading your risk, investing regularly, and tuning out the noise, you can give yourself the best shot at building long-term wealth with ASX shares.
