Warren Buffett's favourite holding period is forever, but there's a catch

Buffett is clear about what he wants.

| More on:
Warren Buffett

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

More than three decades ago, Warren Buffett famously remarked that his favourite holding period is forever. 

Long-term investing typically involves a holding period of at least five years. This allows an investment thesis to play out over several years. Over that period, investors hope to see share prices generally trend in the right direction while accepting short-term volatility.

While most investors claim to be long-term investors, very few actually practice this. According to A Wealth of Common Sense, the average holding period for an individual stock in the US is just 10 months. For US mutual funds, it is slightly longer, at two and a half years. Back in the 1960s, the average holding period was eight years.

Legendary investor and Chairman of Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B), Warren Buffett, prefers a different timeframe. 

In Berkshire's 1988 annual letter to shareholders, Buffett wrote:

When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever. We are just the opposite of those who hurry to sell and book profits when companies perform well but who tenaciously hang on to businesses that disappoint.

Buffett's two longest holdings are Coca-Cola (NYSE: KO), which he's held since 1988, and American Express (NYSE: AXP), which he first purchased in 1991. In Berkshire's 2023 letter to shareholders, Buffett outlined eight holdings that he considered indefinite. Both Coca-Cola and American Express made that list.

What's the catch?

While Buffett prefers to hold his investments forever, he's never shied away from selling a stock to correct a mistake. Sometimes, that even means selling it within a few months of it being purchased. 

In Q4 2024, Berkshire exited its position in US beauty retailer Ulta Beauty Inc (NASDAQ: ULTA) after buying it just two quarters prior. 

In Berkshire's 1988 annual letter to shareholders, Buffett wrote:

We continue to concentrate our investments in a very few  companies that we try to understand well. There are only a  handful of businesses about which we have strong long-term convictions.Therefore, when we find such a business, we want to participate in a meaningful way.  We agree with Mae West: "Too much of a good thing can be wonderful."

In 2006, Berkshire revealed that 30% of its stocks are sold within 6 months and just 20% are held for more than 2 years.

Evidently, Buffett is very selective, with very few businesses making the cut as infinite holdings.

Foolish Takeaway

Warren Buffett is widely regarded as the best investor in history. In an effort to replicate his success, countless investors have adopted his investment strategies.

Buffett prefers to hold stocks forever. However, based on Berkshire's history, this is more aspirational than reality. Instead, very few companies make the cut. Buffett's not afraid to rapidly correct his investing mistakes by selling.

Investors looking to replicate Buffett's strategy should seek out the highest-quality investments, maintain strict standards, and not be afraid to reverse course if necessary.

American Express is an advertising partner of Motley Fool Money. Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Berkshire Hathaway and Ulta Beauty. The Motley Fool Australia has recommended Berkshire Hathaway. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

A young couple hug each other and smile at the camera standing in front of their brand new luxury car
How to invest

How to turn $100 a week into $500,000 with ASX shares

You don't need to invest large sums to become rich in the share market.

Read more »

$100 Australian notes on top of each other.
How to invest

How to turn a $50,000 ASX share portfolio into a passive income machine

Here's how you could make the share market your own personal ATM.

Read more »

Different Australian dollar notes in the palm of two hands, symbolising dividends.
How to invest

How cash can make or break an investor's track record

Buffett has mastered the art of holding cash.

Read more »

Suncorp share price Businessman cheering and smiling on smartphone
How to invest

Why buy and hold investing with ASX shares could be your smartest move yet

Wealth building takes time but sure could be worth it.

Read more »

Happy young couple saving money in piggy bank.
How to invest

How to earn $12,000 of passive income from ASX shares each year

Want your own personal ATM? Here's how you can get paid by the share market.

Read more »

Happy young man and woman throwing dividend cash into air in front of orange background.
How to invest

The 2025 stock market selloff could be a once-in-a-decade opportunity to build wealth

Now could be a great time to grow your wealth in the share market.

Read more »

Business people discussing project on digital tablet.
How to invest

Is now a good time to start buying ASX shares?

Let's see if recent market volatility has created a buying opportunity.

Read more »

Woman looking at paper bill and counting expenses.
How to invest

Should I pay down my mortgage or buy shares today?

Let's compare the pair.

Read more »