Why I'm regularly buying ASX shares no matter what happens

Share markets around the world are in free fall. For some, opportunity knocks.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

I've been watching my portfolio cop a battering over the past few months.

It can be a bit challenging watching your hard-earned gains disappear into oblivion.

For me, this is particularly troubling as my partner said we should buy gold at the start of the year.

But I was adamant that this year would be a great year to buy ASX shares.

So far, the price of gold has risen about 15%, with the precious metal now trading at over US$3,000 per ounce.

Over that same period, the S&P/ASX 200 Index (ASX: XJO) is down more than 6%, and more losses are expected.

But now is not the time to argue about who was wrong and who was right.

It's too early to tell.

I'm in it for the long term.

And for me, for now, I've just got to stick to the plan.

Businessman studying a high technology holographic stock market chart.

Image source: Getty Images

Plans change

"Everyone has a plan until they get punched in the mouth."

Boxer Mike Tyson's famous quote offers sound advice to those who face challenges inside and outside the ring.

While it can certainly be taken literally, its powerful meaning transcends boxing, sporting codes, finance, and life.

I've been waiting for the buying opportunity that we're seeing now for a while.

My investment strategy is multi-pronged.

I think it's wise to diversify, and I like to invest in property, gold, cash, currencies, and stocks.

When it comes to shares, I like to buy when they're cheap and hold for the long run.

And now stocks are going on sale.

But at the same time, I can't deny that I feel a degree of wariness or apprehension.

I'm heavily invested in the ASX, and although my rational side sees an opportunity in the current market, my emotional side is telling me to head for the door.

Still, I'm sticking to the plan.

I've already started to deploy funds in shares.

Some will say that I moved too early.

For now, they are right.

But I know, over the long run, this is the right strategy for me.

I'll continue to buy shares at regular intervals as the market continues to go down.      

That requires composure.

And funds.

I'm not going to bet the family home on the stock market.

I'm not going to borrow money to buy shares.

I've set my limit, and I'm only going to invest what I can afford to invest.

The only question for me is: What shares will I buy?

I'll continue to regularly top up my Vanguard Australian Shares Index ETF (ASX: VAS) holdings as I scour the market for other opportunities.

ASX shares continue to plummet as Trump's tariffs take a toll on global markets, but for some investors, many ASX shares are on sale.

Motley Fool contributor Steve Holland has positions in Vanguard Australian Shares Index ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

Happy couple enjoying a walk on a beach.
Investing Strategies

2 ASX shares I'd buy before they return to their 52-week highs

Both shares are well below their previous highs, while the long-term investment cases still look attractive to me.

Read more »

Smiling woman taking a video through a plane window with her phone.
Growth Shares

3 ASX 200 shares I'd buy if I couldn't sell for 10 years

A decade changes what I look for in an investment, putting far more weight on long-term business growth.

Read more »

Red buy button on an Apple keyboard with a finger on it.
Growth Shares

Fund managers: 2 exciting ASX shares that could be excellent buys

These businesses are rated as having very positive futures…

Read more »

Piles of increasing coins on Australian $100 notes.
Dividend Investing

3 ASX shares with dividend yields of between 6% and 11%

If you're looking for income, these shares are worth a look.

Read more »

A smiling woman in a hat holding a ticket takes selfie inside a Qantas plane next to the window.
Dividend Investing

How many Qantas shares do I need to buy for $5,000 of passive income in FY27?

Suspended during the global pandemic, Qantas shares resumed paying dividends in 2025.

Read more »

Middle age caucasian man smiling confident drinking coffee at home.
Dividend Investing

Where to invest $5,000 into ASX dividend shares

Looking for income options? Here are three to consider buying right now.

Read more »

A man sits wide-eyed at a desk with a laptop open and holds one hand to his forehead with an extremely worried look on his face as he reads news of the Bitcoin price falling today on his mobile phone
Investing Strategies

GFC 2.0? Could ASX shares be heading for another major crash?

Prepare for volatility, not GFC 2.0, and stay ready to seize opportunities when fear sends markets lower.

Read more »

Two friends giving each other a high five at the top pf a hill.
Dividend Investing

Why it could be time to shift from growth to income: Expert

The growth and income landscape is shifting in 2026.

Read more »