These ASX retail stocks are crashing 15% on trading updates

These shares are being sold off on Monday. What's going on?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Myer Holdings Ltd (ASX: MYR) and Premier Investments Ltd (ASX: PMV) shares are catching the eye on Monday.

In morning trade, the two ASX retail stocks are crashing deep into the red.

Myer shares are currently down 16% to 96 cents and Premier Investments shares are down 15% to $28.20

a man holds his arms out and shrugs his shoulders as if indicating he doesn't know the answer to a question he's been asked.

Image source: Getty Images

Why are these ASX retail stocks crashing?

Investors have been selling the companies' shares today after they released trading updates.

Let's start with how Myer is currently performing.

According to the release, for the 22 weeks ended 28 December, group comparable sales were in line with the prior corresponding period, while total sales were down 0.8% to approximately $1,592 million.

The ASX retail stock notes that the latter was impacted by the temporary closure of the Werribee store between 14 February and 29 November 2024.

Myer's online sales were up 2.8% on the prior corresponding period and represented 22% of total sales in the period.

As for earnings, the company's operating gross profit was down 2.6% to approximately $560 million and EBIT was down approximately 25% to $48 million.

Myer Executive Chair, Olivia Wirth, commented:

In challenging trading conditions for the retail sector driven by a tough macroeconomic environment, Myer's year-to-date sales performance has been stable. Trading during last year's key sales events including Black Friday was strong, but consumers remain cautious and focused on value given persistent cost-of-living pressures. Despite the challenging trading environment, I am pleased to report that we continue to record solid growth in our market-leading MYER one loyalty program.

Premier Investments update

It has been a similar story over at Premier Investments with the ASX retail stock also being impacted from challenging macroeconomic conditions.

Noting that its first half is still continuing (with Back-to-School and January sales yet to conclude), the Premier Retail business is forecasting total first half sales in the range of $855 million to $865 million. This is down from $879.5 million in the prior corresponding period

In respect to earnings, Premier Retail's underlying EBIT is expected to be in the range of $160 million to $165 million. This represents a sizeable 21.3% to 23.7% decline year on year from $209.8 million.

Echoing what Myer said, management commented:

Retail conditions have remained challenging through 1H25 with customers continuing to experience cost of living pressures across all of Premier Retail's global markets and having a strong focus on value.

Merger update

Next week, the two ASX retail stocks' shareholders will be asked to vote on the merger of Myer with Premier Investments' Apparel Brands.

Despite these updates, both boards remain positive. Premier's Board of Directors has once again unanimously recommended that its shareholders vote in favour of the proposed resolutions. Myer has done the same, highlighting the following

Myer continues to see significant opportunity from the Proposed Combination to deliver a step-change in Myer's market position and generate substantial strategic and financial benefits through enhanced scale, diversification, revenue and growth opportunities as well as material potential cost and revenue synergies across supply chain, sourcing, property and brand management.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Three women laughing and enjoying their gambling winnings while sitting at a poker machine.
Consumer Staples & Discretionary Shares

How high does Macquarie think this gaming stock will go?

Profit is expected to build throughout the year.

Read more »

Stressed shopper holding shopping bags.
Consumer Staples & Discretionary Shares

3 brokers weigh in on how high Premier Investments shares could go

A strategic reset of the business could have it primed for growth.

Read more »

Image of a shopping centre.
Consumer Staples & Discretionary Shares

A $500 million deal just dropped for Woolworths. Here's what investors need to know

Woolworths sells $500 million in shopping centres to unlock capital.

Read more »

A wine technician in overalls holds a glass of red wine up to the light and studies it.
52-Week Lows

Treasury Wine shares just tumbled to 14-year lows. Screaming bargain or falling knife?

Trading at 14-year lows, are Treasury Wine shares poised for a rebound?

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Consumer Staples & Discretionary Shares

A rare buying opportunity for this ASX 200 stock as it rebounds from a historic low

Analysts are expecting big things from this beaten-down ASX 200 stock.

Read more »

One girl leapfrogs over her friend's back.
Growth Shares

This dirt cheap ASX retail stock is tipped to double in value

Better execution and easing pressures could spark a powerful rebound.

Read more »

Stressed shopper holding shopping bags.
Consumer Staples & Discretionary Shares

Which ASX retail stock could soar more than 100% if this broker is right?

A solid first half result has set this business up to win.

Read more »

A man on a phone call points his finger, indicating a halt in trading on the ASX share market.
Consumer Staples & Discretionary Shares

Trading halt, delayed results, and a capital raise: Why this ASX retail stock is under pressure

KMD shares fall after an earnings delay and equity raise announcement.

Read more »