What is 'good investing'? Not giving up because of a few dog stocks

Don't let losses put you off achieving future gains.

A smiling woman sits in a cafe reading a story on her phone about Rio Tinto and drinking a coffee with a laptop open in front of her.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Investing is all about making returns, so ideally, we want to find investments that will help us grow our wealth the most.

That doesn't mean every investment we make needs to be an all-or-nothing gamble. But it's good to remember that the best-returning businesses are ones that have delivered lots of earnings growth, such as WiseTech Global Ltd (ASX: WTC), REA Group Ltd (ASX: REA), and Pro Medicus Ltd (ASX: PME).

It'd be great if every single investment went perfectly, but investing doesn't necessarily work out like that.

One or two bad investments shouldn't put us off investing.

Stick with investing

One of the world's greatest investors was Peter Lynch, who achieved an average annual return of approximately 29% over a 13-year period for the Magellan Fund at Fidelity.

It's extremely difficult to earn annual returns of at least 20%, and we shouldn't expect to be able to make that much with our own portfolios.

But I'm going to refer to some advice that Lynch once gave about experiencing winners and losers.

Peter Lynch said that successful stock picking will involve some bad investments. He said that, as an example, "two stocks will give the most returns, six stocks will perform in line with the market and two stocks will underperform". He also said:

All you need for a lifetime of successful investing is a few big winners, and the pluses from those will overwhelm the minuses from the stocks that don't work out.

Let's imagine we own three ASX shares with good long-term (earnings) growth prospects. Over one year, company A returns 80%, company B returns 10% and company C falls 30%. The average return across the three is 20%, even though one has dropped 30%. A 20% return is probably going to be a market-beating return.

The most a share price can drop is 100%, whereas good companies can rise 200%, 300%, or more over time.

Of course, not everyone may have the time, skill or inclination to pick individual ASX shares. Hence, I think it'd be better to invest in diversified exchange-traded funds (ETFs) than avoid investing in shares altogether.

Loss aversion

The concept of loss aversion is that we feel pain more than gain. Looking back 10,000 years, avoiding 'loss' of some kind could have meant the difference between life and death. It would have been important to avoid losses in life back then!

However, as I've discussed above, letting loss aversion rule our financial choices in the share market could lead to inferior results.

Schwab Asset Management points out how this can be a problem:

…the second half of 2022 saw significant volatility, with the S&P 500® Index dropping more than 10% between August and October. Those losses might have led some investors to believe the worst was yet to come; however, if they were not invested in January 2023 they might have missed out on the S&P 500's 15% returns by early August.

Nobel Prize–winning economist Daniel Kahneman illustrated the psychology of loss aversion bias in a simple experiment with his students: he told them that if a flipped coin lands on tails, they would lose $10. Then he asked them how much they would need to win to make the coin flip worth the risk of losing $10. The answer, he said, was typically more than $20.

Being brave and sticking with investing through market volatility can help produce the best wealth creation over time.

Motley Fool contributor Tristan Harrison has positions in REA Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Pro Medicus, REA Group, and WiseTech Global. The Motley Fool Australia has positions in and has recommended WiseTech Global. The Motley Fool Australia has recommended Pro Medicus and REA Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

Hand of a woman carrying a bag of money, representing the concept of saving money or earning dividends.
Dividend Investing

Why experts say these growing ASX dividend shares are top buys for income

Analysts have good things to say about these income options.

Read more »

Green arrow going up on a stock market chart, symbolising a rising share price.
Dividend Investing

1 ASX dividend stock down 30% I'd buy right now

This business looks far too cheap to me!

Read more »

A retiree relaxing in the pool and giving a thumbs up.
Dividend Investing

Time to buy this ASX dividend share now it's down 14%

Analysts foresee total returns, including share price gains and dividends, to exceed 25%.

Read more »

Australian notes and coins symbolising dividends.
Dividend Investing

1 impressively awesome Australian dividend stock down 20% to hold for decades!

This business looks far too cheap to me.

Read more »

Two university students in the library, one in a wheelchair, log in for the first time with the help of a lecturer.
Cheap Shares

Why I'd buy dirt-cheap ASX shares now and aim to hold them for a decade

You could potentially beat the market with this strategy.

Read more »

Middle age caucasian man smiling confident drinking coffee at home.
Cheap Shares

Down 60% with a 6% yield and P/E of 13x – are Accent shares a generational bargain?

Is this a buying opportunity you can't turn down? Let's run the numbers.

Read more »

woman talking on the phone and giving financial advice whilst analysing the stock market on the computer with a pen
Growth Shares

2 great ASX shares to buy for 2026: experts

These ASX shares are expected to deliver big returns in 2026…

Read more »

Person handing out $50 notes, symbolising ex-dividend date.
Dividend Investing

Where I'd invest $10,000 into ASX dividend shares right now

I think these businesses are a strong buy for passive income.

Read more »