Why I'd buy Wesfarmers shares for my child in a heartbeat

The owner of Bunnings looks like a great pick for my child.

| More on:
A happy boy with his dad dabs like a hero while his father checks his phone.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Wesfarmers Ltd (ASX: WES) shares would be one of the first share market investments I'd make for my child if I had some spare cash.

I like the idea of making small investments for my child and watching that little seed grow into a sizeable amount in about 15 years.

Wesfarmers is the parent company of numerous Australian businesses including Bunnings, Kmart, Officeworks, Target, Priceline and WesCEF (chemicals, energy and fertiliser).

A Wesfarmers investment could satisfy several elements of what I'm looking for. Let's dive in.

Teaching about investing

I'd guess most Aussies, including kids, know about Bunnings, Kmart and Officeworks. I'd describe them as the leaders of their respective retail categories, including hardware and DIY, discount department stores and office and school products. We can buy a tiny piece of those businesses and be entitled to a small part of their profit.

Ideally, I'd like my child to have a good understanding of how businesses and the overall share market work. Wesfarmers shares could be a good starting point.

Investing can be a great tool for making our money work harder for us over time. I love saving in a bank account and earning interest, but businesses can grow profits and pay dividends, which is more exciting to me.

I think an ASX share that can provide a tangible connection to shops we see in real life can be an interesting investment for a child.

Good dividend track record

Wesfarmers has a solid track record of paying dividends to shareholders over the last few decades.

I think one of the simplest lessons from investing in quality ASX blue-chip shares is that ownership can lead to pleasing dividend payouts.

It's rewarding to get a dividend payment every six months without having to do any work for it.

Helping my child see that owning pieces of businesses, such as Wesfarmers shares, can lead to helpful dividend cash flow every year could be a compelling lesson in my eyes.

Wesfarmers pays its dividend every year from the solid profits generated by Bunnings, Kmart and the other businesses.

Broker UBS is forecasting the company's dividend per share could grow from $1.99 per share in FY24 (a 3.9% grossed-up dividend yield) to $2.88 per share in FY28 (a 5.6% dividend yield).

Long-term compounder

The Wesfarmers business model shows it's possible to own a diverse array of businesses and deliver good financial compounding over the long term. The company generates impressive returns on invested money within the business. Money spent within Bunnings and Kmart has really paid off over the years.

Over the past 10 years, Wesfarmers shares have delivered total shareholder returns (capital growth plus dividends) of an average of 14.3%. That compares to an average return per annum of 7.3% for the iShares Core S&P/ASX 200 ETF (ASX: IOZ).

Though it's never guaranteed, I think Wesfarmers shares have shown they're capable of beating the ASX share market over the long term.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has positions in and has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A shocked man holding some documents in the living room.
Blue Chip Shares

Why is everyone talking about the Wesfarmers share price this week?

The retail giant is in the spotlight this week.

Read more »

Two happy woman on a sofa.
Retail Shares

Top 5 ASX 200 retail shares of 2025

It was all looking fine until inflation ticked back up and the RBA flagged the possibility of a rate hike…

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Retail Shares

2 quality ASX 200 shares to buy now amid a rising Aussie dollar

Amid CBA’s forecast of a strengthening Aussie dollar, it may be time to shake up that ASX share portfolio.

Read more »

A woman standing on the street looks through binoculars.
Retail Shares

The pros and cons of buying Wesfarmers shares in 2026

This major business has impressive growth prospects in 2026 and beyond.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Retail Shares

Why this ASX 300 furniture retailer is soaring on Monday

The Nick Scali share price is soaring after the furniture retailer delivered a solid earnings upgrade.

Read more »

ecommerce asx shares represented by santa doing online shopping on laptop
Healthcare Shares

Looking for ideas before Christmas? These 2 ASX shares stand out to me

Two ASX shares at opposite ends of the market are catching my attention as the year draws to a close.

Read more »

A man points at a paper as he holds an alarm clock, indicating the ex-dividend date is approaching.
Retail Shares

Where will Wesfarmers shares be in 3 years?

This business continues to be an impressive long-term performer.

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Bell Potter names three retail stock picks for your Christmas hamper

These three retail stocks will help set you up for a strong start to 2026, the broker says.

Read more »