This All Ords stock is sinking 7% amid huge FY24 profit warning

This retailer is battling a challenging consumer and trading environment.

Myer Holdings Ltd (ASX: MYR) shares are under pressure on Thursday morning.

At the time of writing, the ASX All Ords stock is down 7% to 78 cents.

A businesswoman exhales a deep sigh after receiving bad news, and gets on with it.

Image source: Getty Images

Why is this ASX All Ords stock sinking?

Investors have been selling the department store operator's shares this morning following the release of a trading update for FY 2024.

According to the release, Myer's second half comparable store sales were up 0.8% on the prior corresponding period. This compares to 0.1% growth during the first half, bringing its comparable store sales growth to 0.4% for the year.

Also growing in FY 2024 were the ASX All Ords stock's online sales. They increase 2% year on year to $704 million, which represents 21.6% of total sales. This is up from 20.5% in FY 2023.

As a result, Myer expects to report total sales of $3,266 million for FY 2024. This is down 2.9% year on year, with the closure of the Myer Brisbane City and Frankston stores offsetting its online and comparable store sales growth.

Profit warning

While the ASX All Ords stock's top line performance was relatively positive, this hasn't been the case for its profits.

Myer warned that it expects its FY 2024 net profit after tax to between $50 million and $54 million. This will be down 24% to 30% year on year.

Management blamed this decline on a number of factors. This includes the challenging consumer and trading environment, the impact of store closures, and inflationary cost pressures.

In addition, it notes that there has been a notable underperformance from three Myer Specialty Brands (sass & bide, Marcs and David Lawrence). This is due to the weak trading environment and additional discounting. The underperformance of these brands is expected to represent approximately half of the year-on-year profit decline.

Commenting on the 12 months, the ASX All Ords stock's executive chair, Olivia Wirth, said:

The second half sales performance demonstrates resilience in the face of a difficult trading environment for Myer and the wider retail sector, coupled most notably with the closure of our Brisbane CBD store and the underperformance of the sass & bide, Marcs and David Lawrence brands.

In the current challenging trading conditions, we are acutely focused on optimising operational performance including tightly managing costs, inventory, and margins and fully leveraging our MYER one loyalty program. We are also positioning the business for growth and are well progressed in a comprehensive strategic review of the business. We look forward to discussing the strategic review at an investor presentation in October.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Earnings Results

A man leans forward propped on his elbows as he holds his clasped hands to his mouth in a worried pose as he gazes at his computer screen in a home setting.
Earnings Results

5 things reporting season taught ASX investors about FY27

Five FY26 lessons that shape the year ahead.

Read more »

Two smiling colleagues looking at a tablet in a data centre.
Earnings Results

This broker is tipping 33% upside for Megaport shares

It could be time to buy the dip on Megaport shares.

Read more »

Elderly couple using laptop at home while drinking a cup of coffee.
Earnings Results

Why now is the time to buy MediBank Private shares: Expert

This stock comes with a strong yield and defensive profile.

Read more »

A gambler at a casino bets a pile of chips on one number.
Earnings Results

The Star Entertainment share price falls on FY26 earnings

The Star Entertainment Group posted a $307 million net loss for FY26, but cost cuts and stabilised revenues mark early…

Read more »

A woman presenting company news to investors looks back at the camera and smiles.
Financial Shares

Kina Securities lifts profit and dividend in half-year 2026 earnings

Kina Securities lifts 1H 2026 profit and dividend, buoyed by strong capital and digital initiatives.

Read more »

Businessman planning and analysing investment data.
Earnings Results

Kingsgate Consolidated posts record FY2026 earnings

NPAT jumps 843% and a dividend is declared on record gold and silver production.

Read more »

Woman at computer in office with a view
Earnings Results

Praemium posts FY26 revenue growth and completes platform integration

Praemium’s FY26 results show revenue growth, HNW momentum, and successful tech integration driving future opportunities.

Read more »

happy group of people
Earnings Results

Black Cat Syndicate posts record FY26 earnings and profit turnaround

Black Cat Syndicate reports record FY26 results, including a $374 million revenue surge and $86 million profit turnaround on strong…

Read more »