10 surprising ways ASX stock investors are building their knowledge

A national survey reveals some investors are building knowledge from potentially unreliable sources.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

ASX shares investors are more likely to consult friends and family or read books or social media posts to expand their financial knowledge than visit a professional advisor, new research shows.

Online trading platform Stake conducted a survey of more than 2,000 Australian investors who owned either ASX shares or overseas stocks in May.

The results reveal the 10 biggest influences on Aussies' investment knowledge.

Let's review the findings.

A man and woman sit next to each other looking at each other and feeling excited and surprised after reading good news about their shares on a laptop.

Image source: Getty Images

Here's how ASX shares investors build their know-how

The survey shows investors look to a large variety of sources to learn how to invest and build wealth.

Here are the top five sources:

1/ Friends and family

About 54% of respondents said friends and family had the biggest influence on their investing knowledge.

2/ Finance and investing books on ASX shares and other assets

The survey found 43% of ASX shares investors have read books to gain an understanding of how to make money from shares and other asset classes, such as real estate investment.

3/ Social media platforms

'Tis the era of Instagram, Facebook, and X, with 27% of ASX shares investors citing social media as a source of financial education.

4/ Professional financial advisor

Seeking advice from an expert is the fourth most popular way to gain knowledge, with 26% of investors choosing to take this path.

5/ News websites and magazines

The survey found that 22% of investors look to news sites and magazines to boost their knowledge.

The Fool is one news site that ASX shares investors may find useful. Our Education Centre is full of articles to help you learn and progress on your investment journey.

Some of the topics we cover include:

5 other ways ASX shares investors gain knowledge

ASX shares investors mentioned five other avenues for boosting their investment expertise.

These included on-the-job learning during their careers, podcasts, higher education, and government resources. Only 10% to 11% said they received some financial education at school.

Foolish takeaway

Here at The Fool, we recommend that investors undertake a fundamental analysis of each of the ASX shares they're interested in investing in.

The survey indicated that many investors today prefer exchange-traded funds (ETFs) to individual stocks.

ETFs are a great option for investors who do not want to spend time researching individual shares.

The most popular ETF among survey respondents was the Vanguard Australian Shares Index ETF (ASX: VAS).

The VAS ETF is an index-based ETF that tracks the performance of the S&P/ASX 300 Index (ASX: XKO).

This gives investors exposure to some of the biggest ASX shares, such as Commonwealth Bank of Australia Ltd (ASX: CBA), BHP Group Ltd (ASX: BHP), Fortescue Ltd (ASX: FMG) and CSL Ltd (ASX: CSL).

While financial education and learning are important, AMP Ltd (ASX: AMP) chief economist Dr Shane Oliver says knowing yourself is also critical if you're going to invest in shares.

You can read Dr Oliver's view on the psychological elements of investing here.

Motley Fool contributor Bronwyn Allen has positions in BHP Group, CSL, Commonwealth Bank Of Australia, and Vanguard Australian Shares Index ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended CSL. The Motley Fool Australia has recommended CSL. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

A beautiful woman holds up one finger with one hand and has her hand on her waist with the other as she smiles widely as though she is very pleased about something.
How to invest

The Warren Buffett rule I keep coming back to with ASX shares

Instead of chasing cheap shares, this Buffett principle shifts the focus to something far more important.

Read more »

Woman with long hair smiles for the camera.
How to invest

Where I'd invest my first $500 into ASX shares

By focusing on simple, high-quality investments, it’s possible to build a strong foundation for long-term wealth from day one.

Read more »

A mature aged man looks unsure, indicating uncertainty around a share price
How to invest

How to invest in ASX shares when the market feels uncertain

Don't let volatility stop you from investing. Here's how to handle it.

Read more »

Workers planning together in a design team.
How to invest

How to build a $25,000 ASX share portfolio from zero

Time, compounding, capital, and good investments is all you need.

Read more »

A young female investor with brown curly hair and wearing a yellow top and glasses sits at her desk using her calculator to work out how much her ASX dividend shares will pay this year
How to invest

How to start investing in ASX shares with $1,000

The first investment is often the hardest. Here’s how I would approach it with $1,000.

Read more »

A banker uses his hands to protect a pile of coins on his desk, indicating a possible inflation hedge.
How to invest

Stagflation: How to position an ASX stock portfolio

Investing with stagflation might become a necessity on the ASX...

Read more »

A man thinks very carefully about his money and investments.
How to invest

How to build a second income from ASX shares without taking big risks

You don't have to risk it all to build a second income on the share market.

Read more »

A couple are happy sitting on their yacht.
How to invest

A 2026 market crash could be a once-in-a-decade chance to build a $1 million ASX portfolio

The investors who built lasting wealth didn't avoid market crashes. They used them.

Read more »