Would I be crazy to buy Guzman y Gomez (GYG) shares at $30?

The GYG share price had a stunning start on the ASX. Has it gone too high?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Guzman y Gomez Ltd (ASX: GYG) share price soared more than 30% on its first day on the ASX, trading at around $30. Investors that bought shares at $22 are already sitting on big gains.

Interested prospective investors now face a difficult question: Is the Mexican food business a good investment or too expensive?

I wrote several days ago that I planned to buy GYG shares. After seeing such a strong rise on the opening day, I decided not to buy at $30 on the first day amid the strong buying interest.

A woman throws her hands in the air in celebration as confetti floats down around her, standing in front of a deep yellow wall.

Image source: Getty Images

Why did the GYG share price pop?

Put simply, a large number of investors wanted to buy while not many shares were for sale. The management and large institutional investors seemed to want to keep their shares, so buyers had to pay what sellers were asking for if they wanted shares on the first day.

According to reporting by the Australian Financial Review, Cyan Investment Management's Dean Fergie believes it was fear of missing out (FOMO) that led to the huge increase in the Guzman y Gomez share price. Fergie said:

I feel the whole price is a bit engineered, there's not a lot of free float, so you're not getting new buyers in there. And the people that are in there have an incentive to keep the share price high in the short term.

If you're a big fund with a pile of money, you're probably going to be buying a few shares to keep the price nice and high … so my cynical view is that until all the escrows are out and there's a bunch of free float for the stock, I don't know how relevant the actual price is for the long-term valuation.

I feel the bottom-line earnings numbers, even taking into account potential growth going forward, just don't stack up from a valuation perspective – I'm a fundamental bottom-line investor rather than a hype and excitement kind of guy.

There's two sides of the coin, you've got people who are invested and they're either believers or want to ride the hype and they're pumping it up, and then there are others like me that aren't involved and saying this just doesn't make any financial sense.

Is the Guzman y Gomez share price good value?

It must be noted that the IPO price was $22 (and franchisees were able to buy shares through the IPO offer at $18). Shares issued through the IPO will be allotted on 24 June 2024 and can be traded on 25 June 2024.

Once some new shareholders see they can sell their shares at a good, quick profit, I wouldn't be surprised to see the GYG share price move back at least a little towards the listing price of $22.

If investors believe GYG can become a much bigger business in five years, then today could represent a good price for the long term, but I expect it to see a lot of volatility.

The business now has a market capitalisation of $3 billion, and it's expected to generate underlying earnings before interest, tax, depreciation, and amortisation (EBITDA) of $43 million in FY24. That puts it at around 70x FY24's underlying EBITDA, which looks high to me, at least for the short term.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Rival hands reaching upward for a company trophy or prize.
Opinions

Up 214% in 5 years! Is this still a top Australian stock to buy?

This business has done extremely well. Is it still a buy?

Read more »

Man holding fifty Australian Dollar banknotes in his hands, symbolising dividends.
Opinions

197,469 shares of this high-yield ASX dividend stock pays an income equal to the Age Pension

This stock is one of my favourite options for passive income.

Read more »

A man peers out from a high collared jacket with just his eyes and nose visible amid a swirling snowstorm.
Opinions

2 ASX shares I'd buy this July

July may be cold, but I think these shares are looking hot.

Read more »

Smiling teenager boy and laughing girls show off their balancing skills by walking in a row on a wall in the autumnal sunny city park.
Opinions

3 ASX shares I'd buy and hold for my kids

These are my top picks for investors who want ASX shares to buy and hold for decades.

Read more »

Warren Buffett
Exchange-Traded Funds (ETFs)

I think this Buffett-inspired ASX ETF is in the buy zone right now

This Buffett-inspired ETF is looking cheap.

Read more »

Person with a handful of Australian dollar notes, symbolising dividends.
Opinions

Why I just invested $3,000 in these 3 ASX shares

These businesses have a lot to offer my portfolio. I bought them because...

Read more »

Rocket takes off from the hand of a businessman.
IPOs

What's gone wrong with the SpaceX IPO?

SpaceX rocketed on the IPO, but its flight path has since stalled.

Read more »

A female athlete in green spandex leaps from one cliff edge to another.
Opinions

A rare buying opportunity in 1 of Australia's top shares?

This stock could provide delicious returns.

Read more »